The 111 IKKS Bag: Rethinking the Customer Experience in the Age of the Metaverse

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Amy, Romy, Marion, Scarlett, Janis, Lena, Monica… No, we are not talking about a trendy girl band today, but rather the new customizable 111 IKKS bag. Available in 7 signature looks and offering 228 combinations, the brand reveals its new perspective on fashion with this accessory. With a reimagined shopping experience, customers can express their entire personality through this new leather piece, made in their image. In the era of virtual fashion development, let’s explore how IKKS adapts to it and uses digital tools to include its clientele at the heart of creation.

The 111 IKKS Bag: an Iconic Piece for a Characterful and Feminine Wardrobe

Launched on October 26th, the 111 IKKS bag revealed itself in its various facets during a 360° campaign featuring Laetitia Casta, muse of Free Spirits.

This leather piece comes with the highly relevant slogan, “The bag mixed by you, just for you”, and is designed for all women, from the most discreet to the most fatal. An accessory intended to be versatile, accompanying us both as a crossbody during the day and on our shoulder until the end of the night, using only its clutch.

With a chevron as a clasp, to incorporate the brand’s DNA, the 111 IKKS bag consists of three elements. Specifically, 1 bag, 1 clutch, and 1 strap. Together they form a strong piece with a delicate finish, and the three elements can also be played solo to mix and match with other trios.

Unleash Your Personality with the 111 IKKS Bag

In previous models, the brand had already worked on the aspect of modularity. However, here, the 111 IKKS bag goes much further, especially in its visual appeal.

This is the first bag offered by the brand that is completely customizable. After all, why offer just one model when you can provide hundreds? With a variety of materials, patterns, and embellishments, every woman can design the new piece for her wardrobe that will enhance all facets of her personality.

As it can sometimes be difficult to make a choice, the brand has called upon the vision of the studio’s stylists to create 7 signature models of the 111 IKKS bag. From a rock model in studded leather to a touch of sensuality with an embossed croc finish, a bold leopard-effect piece, or a sleek timeless camel leather… Through these creations, the goal is to enhance various characters and styles, appealing to their entire clientele.

Involving the Customer in the Composition of Their 111 IKKS Bag

For the more adventurous, wanting a piece that reflects their image, the 111 IKKS bag offers 6 bag models, 6 clutch models, and 8 strap models. All interchangeable and able to be combined, you are guaranteed to customize your it bag that shouts loud and clear “I am who I am”.

The customization allows for the creation of combinations that highlight each temperament. Thus, the bold will opt for a full leopard model. Meanwhile, the more discreet may only show the pattern on one element, perhaps pairing it with an oversized coat for a trendy look.

You understand, the combinations are numerous and make each piece unique. This is the strength of this new piece: having a bag that reflects you.

Regarding the customization of the 111 IKKS bag, the brand did not limit itself to physical points of sale. In an increasingly digital era, IKKS launched its 3D customization tool on its online site. Accessible whenever and wherever you want, the customization tool allows you to try out different combinations from the 228 possible to ensure your choice before making a purchase.

How Does IKKS Stand Out with Its 3D Customization Tool?

In the case of online customizable pieces, we are usually accustomed to dropdown lists and static photo renders. This means a simple experience without a “wow” effect. With its online 3D customization tool, the French brand IKKS completely transforms the customer experience with the launch of its customizable 111 bag. Thus, no longer as a mere buyer, but as a true little creator, one acquires their bag by creating it tailor-made through this comprehensive and efficient 3D interface.

The tool allows you to visualize the bag in volume, from every angle (literally), and in a very realistic manner. With shadow and light effects, as well as texture and reflection plays when rotating the bag.

You have the opportunity to test different combinations by mixing their bags, clutches, and straps to determine which one suits you best. Different views are offered to work on your bag. Specifically, a close-up visual with the strap flat, a wider shot with the strap in a worn position, and a third situational view, with the bag worn by a model, to allow for projection.

You also have the price of the designed model in mind throughout the customization and choices, which varies based on the materials and elements selected.

At Modalova, we appreciate this type of initiative, which adds more depth to our customer experience. On one hand, by adding a playful touch, but most importantly, by allowing us to be included in the creation process. This adds a special touch to the bag, which we have partially “designed,” making it much more personal than a unique model sold by a brand.

In addition to this point, the very realistic rendering of the 3D tool allows us to take our time designing our 111 IKKS bag, even over several days. This represents a significant advantage compared to a choice made in-store, which sometimes forces us to make a quick decision, leaving us no opportunity to create the “perfect” model.

Rethinking the customer experience is essential in our society, increasingly lured by novelty and digital engagement, especially since the arrival of the metaverse.

The Metaverse and NFTs: A New Chapter for Luxury or Just a Trend?

Talking about the online customization of the 111 IKKS bag leads us to discuss the future of haute couture. And particularly, the role of virtual fashion.

Expanding rapidly in recent years, web3 and NFTs are now linked to fashion. As proof, earlier this year, the first Metaverse Fashion Week was held on Decentraland, an event that showcased numerous luxury brands, including Dolce & Gabbana, which participated in the runway. Other brands opened their ephemeral virtual flagship stores, like IKKS, with a prime location in Portal Fashion District, a street dedicated to fashion, where Tommy Hilfiger was also present.

Like other major brands that have created dedicated teams for their web3 development, IKKS is closely interested in this new environment. In addition to its flagship, the French brand has also sold products using NFTs.

Rethinking the Production of a Piece through the Metaverse

While opinions are divided, experts see benefits in using the metaverse for the fashion industry, for both brands and customers.

Among the notable advantages, a reduction of brands’ carbon footprint by up to 30% could be achievable by using virtual space to design models before launching their physical production.

In terms of trends, the metaverse could become the new place to snoop out the next cuts and colors in fashion. However, it should be noted that the looks worn in web3 are sometimes more extravagant than the demands of the IRL market. Moreover, virtual fashion bypasses many technical constraints, making it impossible to physically create certain creations present in the metaverse.

Virtual Fashion: A New Financial Lever for Luxury?

Although the metaverse may have an entertaining aspect, it represents a real economy and, consequently, a new financial lever for luxury brands. NFTs are thus more than ever in the sights of brands that have realized they have a new significant revenue source at their disposal, still in its infancy. In 2021, Dolce & Gabbana notably sold one of their pieces as an NFT for a million dollars. Gucci, on its part, sold a bag for more in the web3 than in real life.

Used in both their collections and digital campaigns, brands offer NFTs allowing their customers to obtain copies of pieces purchased physically in the metaverse, or access to private events.

Personally, we appreciate the use of virtual tools to visualize and customize a piece, like the 111 IKKS bag. Or even to rethink the design phase of a physical piece to limit impacts on the planet. However, with a piece as strong in character, we prefer to have it physically on our arm rather than just in a virtual world.

Find all IKKS products at Modalova to create beautiful trendy outfits that reflect your image.