3 Looks to Embrace the Olsen Tuck Trend This Spring
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After winning our hearts with their brand The Row, Mary-Kate and Ashley Olsen now inspire our hair obsessions. Seen on the runways and in the vibrant streets of Fashion Week, the Olsen tuck trend is the new obsession of the moment. Both chic and effortless, it’s the perfect solution for saving time and style this spring! Discover 3 look ideas to incorporate your hair.
What is the Olsen tuck trend?
After slick hair, discover the Olsen tuck trend! And good news, you don’t need to spend an hour, toothbrush in hand, battling every little spike. The hairstyle inspired by the twins focuses on practicality and naturalness, while adding a sophisticated touch to our outfit. The key: we no longer fuss, hair can go into the collar or under the scarf, and before you know it, we’re ready to start our day while being trendy!
While the Olsen tuck trend has exploded since the last Fashion Weeks, the twins have unintentionally made it their signature for many years. This is true whether in their daily lives, while traveling, at work, or even on the red carpet at the MET Gala in 2017.
Now, the Olsen tuck trend is no longer just a false maneuver of a scarf draped over our hair, or a sweater swallowing our ends. In spring 2025, the gesture is crafted with precision and intention. Several fashion houses have included this hairstyle in their new collection presentations, such as Chloé and Altuzarra.
Additionally, it has been adopted at the end of runway shows, notably by Victoria Beckham, making the hair tucked into a turtleneck even trendier. (We wouldn’t have believed it just a few seasons ago). Recently, Laïla Bekhti also succumbed to it, in a casual look during the presentation of her new film, My Mother, God, and Sylvie Vartan, which I highly recommend.
To adopt this new hair trend, we have prepared a selection of spring pieces for you.
The full The Row look for a corporate vibe
Let’s start off corporate, with a full The Row look. The brand of the twin sisters has established itself as a reference in current fashion. Playing with the codes of quiet luxury, the pieces are rooted in a vision of elegant and effortless style, 100% effective.
Thus, we have gathered here pieces that are currently appreciated, like the wide-leg jeans making a grand return. Also included is a basic top in the color of the season, which pairs perfectly with a leather blazer. This is also a must-have this spring and will perfectly accommodate your hair to adopt the Olsen tuck trend!
Sportswear & Olsen tuck
Another trend appearing this spring is sportswear. And we love it because when it comes to sports outfits, it means sports jackets. This way, our hair finds a perfect ally to stay tucked in even while doing a little jogging.
Recently, sportswear has gained a certain aesthetic and trendy dimension. Notably, thanks to films like Challengers and the popularity of trends like tennis core. As a result, sportswear is no longer just for practice, but integrates more than ever into our daily lives, creating dynamic silhouettes.
The soft power of officewear and the Olsen tuck trend
For this third look, we integrate the Olsen tuck trend into officewear, which we see everywhere right now! We create an elegant and characterful work uniform with a blazer, which we can soften with powdery tones to accompany our transition to summer. Pearls, which are very prominent in the latest fashion shows, can add a touch of originality, while a baguette bag will accentuate the sophisticated side of the outfit.
Whether in a blazer, a sports jacket, or a blazer, your hair can easily slip into various looks to adopt the Olsen tuck trend!
Photos: Pinterest
