3 Popular Fashion Designers Among Young People
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According to the Klarna report, 83% of young Generation Z follow luxury brands on social media.
Luxury designers and brands that know how to embrace the codes of digital natives are the ones who stand out, successfully targeting the Gen Z.
Which labels attract those aged 15-25? Who are the influential designers that light up the eyes of young people concerned about environmental issues and social codes? The answer lies in this article: here is the top 3 of the fashion creators popular among the youth.
Amina Muaddi
The shoes designed by Amina Muaddi have become the object of desire for fashion lovers over the past few years. With a unique signature represented by a pyramid heel, the designer has established herself among Generation Z as a reference point for elegant and modern footwear. Thanks to her creations, a well-grounded brand identity can be found. The pieces are thoughtfully designed in a style that is both elegant and bold. The sparkling details reminiscent of party-girls enhance the sculptural look of the pumps, making the wearer shine.
The shoes by Amina Muaddi stand out for their unique aesthetic and craftsmanship. Key models include strappy sandals, pointed-toe ankle boots, and pyramid-heeled pumps.
But beyond this aesthetic, it is the popularity of the designer’s eponymous label that has allowed Amina Muaddi to boost her brand. The young designer’s vision quickly resonated within the fashion sphere, attracting fans and influencers such as Gigi Hadid, Dua Lipa, and Kendall Jenner.
However, it was her collaboration with Rihanna that helped Amina Muaddi make a name for herself. The pyramid heel of the young designer caught the eye of the world’s most famous fashion icon: Rihanna. A golden opportunity, which Amina capitalized on, as she has since established herself as the artistic director of the Fenty label for the shoe line.
This news was widely shared across Instagram, reaching an audience accustomed to influencer campaigns, glitter, and inclusive fashion.
Jacquemus
French designer Simon Porte Jacquemus is known for his modern and refreshing designs characterized by minimalist cuts, clean silhouettes, and vibrant colors. This eclectic signature has enabled the designer to establish himself within the world of haute couture.
But more than just a fashion label, Jacquemus is also an event brand. The couturier never misses an opportunity to amaze his audience and invite them into his universe. His fashion shows, true theatrical productions, are recognized as immersive experiences that plunge the client into a poetic reverie, where each collection is the centerpiece of the decor.
The visionary does not stop at the scripted representation of his collections. A pop-up store, a vending machine, a giant bathroom named “Le bleu Jacquemus,” the flower café… Jacquemus events are as diverse as they are surprising, highlighting the limitless creativity of this couture master at every opportunity.
It is this sweet blend of scenography and iconic pieces that has allowed the brand to resonate with a young audience. Through engaging and visually appealing content, the brand shares the highlights of its haute couture experiences on social media, naturally presenting itself as an avant-garde house. This, to an audience seeking the extraordinary and emotional experiences, can only enchant them.
However, the interest in Jacquemus from those aged 15-25 is not limited to the sensational. The minimalist aesthetic allows every teenager to identify. And for young adults in search of identity, wearing Jacquemus is a way to assert themselves, to show their belonging to a group. The bucket hat, the Chiquito bag, or even the sweatshirt become symbolic pieces that are nice to showcase.
Hotel Mahfouf by Léna Situations
Known for her “friend hangout” vlogs, her down-to-earth visuals, and her love for fashion, Léna Mahfouf, also known as Léna Situations, has quickly risen to the rank of French fashion influencer and has become the most well-known and beloved among young French people.
After conquering YouTube and then Instagram, and being invited to the Met Gala in June 2022, Léna captured the hearts of her biggest fans by announcing last year the launch of her first fashion and decor brand: Hotel Mahfouf.
Hotel Mahfouf is a line of clothing and home accessories that blend Parisian and Californian influences, the two cities dear to the fashionista. In reference to the cocoon where she loves to gather with friends and family, Léna offers a relaxed yet stylish atmosphere. In her chalet, hoodies, tailored jackets, fluffy joggers, candles, and cards featuring the brand coexist.
While these items are sold online at the e-shop, the added value of the brand lies in the ephemeral events that Léna and her team organize. The first took place last summer in Paris at a friendly venue that hosted a restaurant, a café, a bar, and a store. The second emerged at the end of last year during the holiday season. It was a cozy chalet where everyone could gather for a delightful snack offered by the house.
The target audience for this Léna Situations-made label? Generation Z, young teenagers who see Léna as an older sister they can confide in. She inspires with her journey, reassures with her simplicity, and enchants with her boldness.
If we were to conclude on these 3 fashion creators popular among the youth, we could say that there is a common point in their approach. These designers have succeeded in reaching out to their audience. Staging, collaborations, visibility… By offering an experience that goes beyond the product, they have given their brand a strong identity in which a teenager or young adult can recognize themselves.
