The 5 Swimwear Trends to Urgently Adopt This Summer

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For a fashion writer, this is the much-anticipated topic: searching for the summer swimwear trends that herald the big vacation, synonymous with discovery, sunshine, and swimming.

And I must tell you that the 2023 swimwear trends are already shaping up to be iconic, with bold cuts like high-cut, cut-out, or inspired by the little mermaid. But enough teasing… the holidays are here, and it’s high time to switch to summer mode and choose the perfect swimsuit that will accompany you all summer long.

Which swimwear trends will you adopt?

While the bikini is naturally always in vogue on the beaches, it is also available in a micro-bikini version for those who dare to show a little more skin.

This year marks especially the grand return of the one-piece swimsuit, finally valued for its comfort and silhouette.

We also notice that this year’s swimwear trend is heavily influenced by pop culture. When we talk about high-cut, we immediately think of the bombshells from the 1990s in the show Baywatch, the Barbiecore trend is obviously found on the fine sand, and the series about Brigitte Bardot makes us want to pull out the sexy outfits from the 1960s.

In short, this summer, let’s unleash our creativity!

Beach pin-up with vintage Barbiecore swimsuit

Pin-ups are back on our screens with the Barbie movie and the series about our national pin-up Brigitte Bardot.

With the Barbiecore trend, the doll being born in the 50s, this summer, we rush for a high-waisted and plunging neckline swimsuit that evokes images of vacation postcards at the beach during the early summer holidays.

Are you more of a Brigitte Bardot fan with her sensual pout? Let’s draw inspiration from the iconic film shot on the most famous French beach, (Saint Tropez) “And God Created Woman” which turned her into a sex symbol.

Shimmering mermaidcore look

After Barbiecore, we welcome the “mermaidcore” trend. And what better way to embrace this trend than at the beach?

To shine like a mermaid, choose a silver mini-bikini with a scaly and shiny look.

Are you more of a one-piece swimsuit team? Opt for a plunging neckline and a gold ensemble from Balmain. Be prepared to draw all eyes towards you; you won’t go unnoticed.

Baywatch alert… or in Palavas les Flots with the high-cut swimsuit

No one has forgotten Pamela Anderson and her iconic red high-cut swimsuit.

Good news this summer, the trend of the high-cut one-piece swimsuit is back at the beach.

Keep your hair removal in check; well, if you want, do as you please, but it’s just better if you adopt the high-cut look.

To bring a touch of softness to this very pronounced cut, lean towards soft and pastel colors.

Ruffled swimsuit

The surprise trend of this summer, which has been immediately adopted by top model Emily Ratajkowski. Solid, total floral look, or graphic pattern, the ruffled swimsuit works well for both bikinis and one-pieces. You will definitely be trendy if you opt for this option.

Sexy in cut-out swimsuit

If cut-out dresses have taken over the runways of Spring/Summer 2023 Fashion Weeks, it’s only natural to see this trend in swimwear.

This cut is perfect if you want to transition from a bikini to a one-piece. The cut-out comes in symmetrical versions or in more geometric and asymmetrical cuts.