tilda swinton incarne llgance de black orchid reserve modalova

Tilda Swinton embodies the elegance of Black Orchid Reserve

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A new star shines in the olfactory universe of Tom Ford. The cinema icon, Tilda Swinton, has been chosen to represent Black Orchid Reserve, the latest fragrance from the house. This campaign, unveiled on September 1st, stands out with its cinematic aesthetic, a product of the imagination of Haider Ackermann, in collaboration with the photographer duo Inez and Vinoodh.

A sensory journey through rarity

Tilda Swinton, with her unparalleled charisma, rises to the level of muse for this bold fragrance, celebrating the exploration of the exceptional. In evocative portraits, she dances between stillness and power, embodying the duality of Black Orchid Reserve. The actress states: “It is a tremendous honor for me to contribute to the story of the legendary Black Orchid by Tom Ford. Transformation, the erasure of boundaries, and the celebration of magical properties have always deeply attracted me; Black Orchid Reserve embodies precisely this type of enchantment.”

This fragrance follows in the lineage of its predecessor, Black Orchid, launched in 2006, but stands out with the introduction of the ghost orchid, a floral treasure captured at the moment of its blooming thanks to Headspace technology. This innovation offers an opulent floral note that contrasts beautifully with the rich and spicy accords of the original fragrance. In this play of contrasts,

“Elegance lies in the art of rarity, an essence that Black Orchid Reserve elevates.”

With this launch, Tom Ford Beauty is not just expanding its fragrance offerings; it is redefining the olfactory experience by combining luxury, art, and creativity. By choosing Swinton, the brand emphasizes the importance of an artistic approach in the beauty world, an invitation to discover a sensory dimension where each fragrance becomes a timeless work of art.

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