Carita: 80 Years of Timeless Elegance and Sophisticated Beauty

This publication is also available in: Français English (UK) Deutsch Italiano Español

A breath of sophistication and boldness emanates from the walls of Carita, where beauty transcends the ordinary to become a true art form. Since 1945, the house founded by sisters Rosy and Maria Carita embodies excellence and creativity, redefining the codes of Parisian beauty with a resolutely innovative vision.

An iconic address in the heart of Paris

In 1952, the house established its headquarters at 11 Rue du Faubourg-Saint-Honoré, a place that quickly became the sanctuary for influential personalities. Royal figures and iconic actresses such as Brigitte Bardot and Catherine Deneuve found their inspiration here, embodying the subtle blend of glamour and modernity that Carita champions. The reopening of this space in 2022 heralds a new era, where a temple of 1,800 m² dedicated to beauty flourishes around bespoke experiences, such as the eye studio directed by Élodie Raheria and the Rosy et Maria restaurant, orchestrated by chef Amandine Chaignot.

“With Carita, I rediscover a vision of beauty: free, sophisticated, yet never stagnant.” – David Lucas, international hair ambassador for Carita.

The house continues to elevate its craftsmanship, integrating innovative protocols and precious ingredients for holistic care tailored to each woman. This year, Carita unveils the Body Metamorphic range, merging bioenergetic science and sensory experiences for an unprecedented transformation of the body.

Through this perpetual quest for excellence, Carita asserts itself not only as a beauty house but also as an influential player in Parisian culture, celebrating the timeless elegance that continues to fascinate entire generations.