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The Bag Charms: The Accessory to Stand Out

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For a long time, bag charms were aimed at two targets: school bags or the Birkin. But that era is now over. The bag jewelry is taking over the leather goods this season, and without making anyone jealous. From keychains, travel souvenirs, to designer pieces, discover how to adopt these trinkets to personalize your tote or baguette bag with style and accumulation!

Bag Charms: A Return to Personalization

Recently, a certain form of conformity could be felt in the trends. The attraction to minimalism and trends-aesthetics-core like quiet luxury resulted in outfits that were clean, similar, and sorely lacking a personal touch. It is thus, with joy and relief, that we welcome the return of bag charms this season.

These charms bring back the taste for originality and personal expression. Goodbye to looks copied and pasted from Pinterest; here, we create a piece that reflects us, celebrating the unique side of our identity. Our bag thus becomes a mirror of our influences and interests, filled with sentimental pieces, souvenir trinkets, or trendy accessories. A hodgepodge of charms that make our bag unique and tailored. Thus, unlike scarves, bows and ribbons that primarily played on aesthetics, bag charms add an extra emotion to your piece.

Trinkets and Bag Charms: The New Signature Piece of Houses

The charms are so appealing that brands are making them an extension of their universe. At LOEWE, this bag charm showcases collaborations with other artists or reinterprets the features of its pieces. For example, with the bow of the flamenco bag and the presence of the pebble. We have also discovered a version of the asparagus bag in bag charms, also available in its turnip form.

While the Spanish house imagines this accessory as a delicate addition to its leather goods, other brands view the bag charm as an integral part of their creations. Miu Miu and Balenciaga, for their part, have unveiled pieces where the bag takes a backseat, with the spotlight on these trinkets applied in abundance.

The Trend is Accumulation

The bag charm says ciao to discretion and imposes the trend of accumulation. Understand that “less is more” is no longer relevant on this front.

Like Jane Birkin, who adorned her eponymous bag with various charms, the trend follows her influence. Chain, key, wallet, clutch, padlock, travel tag, bracelet, plush toy, keychain, photo, carabiner… Consider that now, the content of your bag is worn more on the outside than inside.

And regarding bag charms, the notion of limits does not exist. Think of Coach, which offers an ode to New York with bag jewelry shaped like a big apple and the Statue of Liberty, or even a mug saying “I Love NY” (ideal for a take-away coffee on the way to the open space, we might say!). The brand particularly offers its Tabby bag with charms directly included in the model.

Our Selection of Bag Charms to Adopt

Essentially, the trend of bag jewelry allows everyone to express themselves freely to create a piece that reflects their image. Whether it’s nostalgia, kitsch, or trendy, it’s up to you to choose your trinkets! We have prepared a small selection for you to find on Modalova!

Photos: Pinterest, cover: @noeneter

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