New Desigual Collection: How is the Brand Reinventing Itself?

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For its spring/summer 2023 collection, the Spanish house Desigual has pulled out all the stops. It makes a grand return to the fashion scene with a slogan that sets the tone: “New World, New Desigual”. Blending aesthetics and commitment, the message is clear. Discover the early highlights of this vibrant collection.

New world. New Desigual: the message of a well-crafted slogan 

A visionary and nonconformist, the most famous Spanish brand in the world isn’t new to making a statement. Since 1980, the house has continually asserted its values and vision through its colorful style and marketing actions.

Against a backdrop of aesthetic choices blending patchwork, vibrant color palettes, prints, graffiti, and causes like the fight for environmental issues or freedom, the Catalan brand has succeeded in creating urban fashion that is unrestrained and creative, aimed at dressing the silhouettes of everyone.

It is in this continuity that it returns with a new collection for spring/summer 2023, echoing the sweet slogan of “New world. New Desigual”.

Behind this strong message lies the idea that the world is changing. We are entering a new era where fundamental systems are being questioned to make way for more diversity, self-expression, and ownership. And in the fashion world, this translates into a new way of dressing, more intuitive and less constrained.

In this context, Desigual has sought to assert itself by launching a new collection where prints, color, and innovation set the tone.

New Desigual collection: between aesthetics and commitment 

An experimental spring/summer 2023 collection

The new elegance is what the looks of the new Desigual collection highlight. In this assembly, we primarily find bold pieces that celebrate audacity, personality, and power. None of the garments go unnoticed.

The outfits presented draw inspiration from the 90s. Notably, the ripped loose jeans at the front, split at the back, adorned with rhinestones that strongly recall the nineties. They blend with other trendy basics like the cargo pants, t-shirts, or patch sweatshirts.

But what we love most about this collection is the Desigual touch. The tops and skirts are designed with unique prints. Floral patterns mingle with fantasy and the paisley pattern for the delight of eclectic fashion lovers. The dresses and tops are fitted and offer flowing and flattering cuts. Detail is everywhere, and it is enhanced in every panel whether through the fabric, patches, rhinestones, cuts, etc. 

With this collection, the idea is clear: by wearing these fashion pieces, you assert your identity.

Self-expression at the heart of the Desigual wardrobe

Stylistic expression is at the core of the new Desigual collection. 

We see this already in the staging. The ambassadors, handpicked models, are illuminated by renowned photographer Mario Sorrenti. The shots are strong and impactful. The poses are bold and assertive. They celebrate empowerment, freedom, and self-expression through a colorful and unapologetic style. 

We also notice that each protagonist wears the garments from the new Desigual collection as a characterful outfit. Each piece then becomes a playground where one has fun, plays, dares, and experiments.

We also see the models posing alongside the new leaders, aka children, as well as four-legged animals. All this to represent inclusivity, diversity, and family.

Ultimately, the new Desigual collection is a range that celebrates cultural diversity and creative aesthetics. By combining vibrant patterns and colors with modern and urban designs, the brand conveys the message that this collection is about individuality, freedom, and positivity. It invites people to express themselves with their unique style and personality, without conforming to societal norms or expectations.

💡While waiting to snag one of the looks from this collection, you can take a look at the previous Desigual collections, which also include some gems!

Featured image: © Desigual