The Statement T-Shirt: The Piece That Gets People Talking
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Whether it’s engaged or gives a nod to our favorite director or film, the statement t-shirt is the new must-have piece of the moment. Increasingly adopted, it has even found itself in the spotlight at the Cannes Film Festival, overshadowing all the tuxedos and haute couture gowns on the red carpet. Both simple and effective, it serves as an extension of our personality, adding a touch of originality to our outfits. Or, it highlights our values by supporting causes that matter to us.
The statement t-shirt: the new essential for any self-respecting cinephile!
When we love cinema, we love it with a capital C. Thus, in terms of fashion, it’s only natural that Woody, the Gryffindor crest, or the poster of E.T., the extraterrestrial, have proudly coexisted with our timeless pieces and linen garments for years… However, these classic derivative pieces (heavily relying on nostalgic marketing) now face a significant competitor: the statement t-shirt. And yes, this one knows how to charm us!
Between niche references, which underscore our cinephilia like no textile has before, or faithful reproductions of pieces worn in sequences that have left their mark on us… This top has become our new essential, and brands have made it their new weapon of mass destruction – of our wallets. Because yes, our passion knows no budget…
“I Told Ya”: the LOEWE x Challengers statement t-shirt
One of the recent successes of the statement t-shirt dates back to last year. For his film Challengers, director Luca Guadagnino collaborated with Jonathan Anderson (then the artistic director of LOEWE) for the costume design. Among the pieces created, one top quickly ignited passions, both in the film and in real life, namely: the “I Told Ya” t-shirt.
Inspired by the look of JFK Jr. worn in the 80s, and becoming the emblem of the film, this statement t-shirt quickly became a trendy piece to own. Sold by LOEWE for €250, it rapidly went out of stock. Worn by the cast and fans of the film, it also led to variations, including the shirt worn by Josh O’Connor at the London premiere, featuring the slogan.
When cinephiles declare their love for directors
In addition to carrying films in our hearts, we also have a special attachment to those who make them. And literally, we wear them on us! To do this, once again, the statement t-shirt finds us to be very good customers…
In the upcoming film by Joachim Trier (who is known for the “Oslo Trilogy” and whose new film promises to play with our emotions again), Elle Fanning appeared at the photocall for Sentimental Value at the Cannes Film Festival with the name of her director inscribed on her top. A model designed by Dylan’s T-shirt Club, in the vibe of A24 t-shirts, referencing the nod made by Charli XCX to certain artists during the last Coachella.
The Cannes Film Festival was also celebrated in outfits. Like Paul Mescal, present for The History of Sound by Oliver Hermanus, who opted for a souvenir statement t-shirt from the festival.
When the statement t-shirt supports
Beyond its aesthetic appeal, the statement t-shirt is also highly valued for conveying values and supporting causes. Indeed, the piece provides significant visibility to these causes and can facilitate fundraising efforts.
“Drink Your Milk” the creative and engaged collaboration The Shameless Fund x LOEWE
Founded by Jonathan Bailey (Crashing, Bridgerton Chronicles, Wicked…) The Shameless Fund is a non-profit organization raising funds to support the LGBTQ+ community. Focusing on creative collaborations, the “Drink Your Milk” t-shirt was conceived alongside LOEWE, with a percentage of each sale donated to the organization. Its visual and slogan directly reference the series Fellow Travelers (brilliant and in which the actor has one of the lead roles), and for the occasion, the cast posed for the campaign.
“Protect The Dolls,” the message of a battle signed Connor Ives for Trans Lifeline
Recently worn by Pedro Pascal at the premiere of Thunderbolts, the “Protect The Dolls” statement t-shirt has become a symbol of support for the trans community and its rights in recent months. Unveiled last April by Troye Sivan at Coachella, the t-shirt designed by Connor Ives donates its proceeds to the Trans Lifeline organization. In addition to raising funds through the purchase of the piece, this creation has helped bring attention to the foundation and encourage new donations.
In itself, whether to showcase passions or support causes, the statement t-shirt always does so with flair!
Photos – Cover: @theshamelessfund x LOEWE – Article: Pinterest
