Adopt the Modern Preppy Style with UNIQLO and JW ANDERSON
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In order to combat the grayness of Paris, today I propose you to discover the Spring-Summer 2025 collection from UNIQLO and JW ANDERSON. Because yes, it is finally available in stores! (and we have already fallen in love with it…) For this new collaboration with the Japanese brand, the British designer offers us a modern preppy wardrobe, made up of classics and notes of originality. Between polos, Oxford shirts, and denim, the collection manages to transcend time, playing between the timeless, the vintage, and the current. And for us, the bet is won!
UNIQLO and JW ANDERSON: 9 years of creative collaboration, all in style
This new collection between UNIQLO and JW ANDERSON marks the 9th year of collaboration between the two brands. Started in 2017, this creative exchange has given rise over the years and seasons to creations celebrating craftsmanship and British style.
Alongside its seasonal wardrobes inspired by the English landscape and culture, Jonathan Anderson has also allowed his creativity to shine through in collaborations between UNIQLO and Roger Federer. These creative spaces have enabled him to study the function of clothing, as well as its composition and crafting, from different angles. As a result, he has highlighted various know-how and raw materials, which particularly resonate with the “LifeWear” philosophy of the Japanese brand.
After taking us on a journey through marine landscapes this autumn-winter, the current Creative Director of LOEWE offers us, for the beautiful days, a reinterpretation of the modern preppy style.
A Spring-Summer 2025 collection with modern preppy style, between classics and playful notes
For this Spring-Summer 2025 collection, Jonathan Anderson has envisioned a wardrobe combining timeless pieces with accessories featuring bolder cuts and colors. A blend of inspirations that offers us a new vision of modern preppy style, while maintaining a seductive vintage note.
We discover, on one hand, some basics. With denim, which continues to attract, especially in the form of jeans or shirt dresses. And, to air out our legs when the sun returns, we see the return of the chino shorts, adding an elegant yet casual touch to the silhouette.
As for tops, the polo shirt stands out as one of the signature pieces of the new collaboration between UNIQLO and JW ANDERSON. It reveals itself in models heavily influenced by rugby polos, as well as in more streamlined versions with solid colors. The stripes of the polo have also inspired the creation of striped t-shirts, offering a vintage-inspired variation.
Another key piece in JWA’s wardrobe for the Japanese brand is the Oxford shirt. This shirt, which saw its popularity soar last year, will shine again in 2025. However, here, the designer has rethought its silhouette by removing a few centimeters.
This boxy cut adds an elegant character to the shirt and instantly elevates an outfit. Moreover, if you are also part of the petite team (welcome to you!), this shirt is the dream piece! And it’s particularly on this one that I fell in love; the crush was immediate!
The boxy cut also makes its way onto a sweatshirt, providing a nice dynamic to the silhouette. However, we also find more classic cuts with a zip-up sweatshirt and a blazer jacket to appeal to all profiles.
The colors are soft and timeless, featuring beige, green, blue, and pink. Some brighter notes make their way into the collection, like red, orange, and yellow. These are notably present on the accessories completing the collection. In addition to the usual socks, we discover this season a denim cap, a drawstring bag, and a tie featuring the stripe pattern.
The new Spring-Summer 2025 collection from UNIQLO and JW ANDERSON captivates us with its composition. Indeed, this new vision of modern preppy style plays with vintage charm, while knowing how to anchor itself in the current trends. Moreover, these timeless pieces can be worn for many years, allowing us to create various looks. They can easily transition from an elegant outfit to a slightly more casual ensemble, as the pieces are interesting to mix and match due to their colors, patterns, and cuts. Especially with the accessories that accompany them.
Another point to highlight is that the pieces are designed to be unisex. However, if you want to get your hands on a piece from the men’s wardrobe in a smaller size, you’ll need to hurry, as they are highly sought after (I write this from experience, after scouring several stores in search of the smallest size of socks… Spoiler: I came back empty-handed).
Our selection of pieces by JW ANDERSON available on Modalova
In addition to falling for the new collection designed by UNIQLO and JW ANDERSON, we are sharing some pieces created by the designer for his eponymous brand.
Continue your dive into the universe of Jonathan Anderson by discovering our experience at LOEWE Perfumes. And I’ll meet you soon to discuss film and costumes, as the designer has just completed a second collaboration with Luca Guadagnino, for whom he previously designed the costumes for the film Challengers. (and the result is incredible).
Cover + article photos: Instagram accounts of UNIQLO (worldwide, Europe, and France).
