Shopping for luxury pieces at sweet prices and eco-friendly: this is the promise of the ambassador brand of French touch: Isabel Marant.  With evolving consciousness, ecological urgency, and a boycott against overconsumption

In your hair, attached to a handbag, or even on your belt, it’s everywhere. The scarf is all the rage this spring 2020, and even more so, it has become the must-have for anyone looking to upgrade their outfit. Let’s

So, to consume fashion more responsibly, there are accessible alternatives. Among them are upcycling, second-hand shopping, thrift stores, purchasing from committed and ethical brands, and also clothing rental. Renting your clothes is therefore a way to reconcile ecological beliefs with

The Kantar BrandZ 2023 ranking reports an exponential increase in the financial valuation of certain brands. The cumulative value of the 50 strongest French brands has risen by +30% in two years, from 325 billion in 2021 to over 424

With the changing norms and the awakening of collective consciousness, veganism is gaining momentum. In response to this trend, vegan leather is becoming increasingly popular. Let's take a look at this ethical alternative that is shaking up the fashion scene. With

Have you heard of minimalist style? Or better yet, have you seen your fashion icons elegantly wearing clothes that, taken separately, are oh so basic? In short, dressing in a minimalist style is catching your eye, but you don't know

The arrival of beautiful days has blossomed a rather retro yet unmistakable trend: the bohemian dress. With fringes, ethnic designs, or embroidered details, this vintage piece transforms into a variety of prints inspired by the seventies, much to the delight

Far from "Greenwashing", the Veja sneaker has established itself thanks to a sleek look and grounded values. Between ethics, ecology, and commitments, Veja reinvents itself, Veja captivates. “Look”, a simple word that speaks volumes about the intentions of the French-Brazilian

The textile industry is undergoing a major transformation. We are witnessing an increasing emergence of eco-responsible brands that highlight French know-how, produce ethically, and pay attention to their carbon footprint. This observation resonates with two very real factors: the production