Why Luxury Marketing Focuses on Experience?
Artistic exhibitions in the streets of the capital, concept stores, trendy ambassadors, marketing campaigns disguised as concerts
5 Reasons for the Success of the AMI Paris Brand
Dreaming of being a star dancer as a child, a disillusionment led Alexandre Mattiussi away from that world and onto the path he was destined for, that of fashion design. In just 12 years, the creator has established himself globally
Who is Emma Chamberlain, the new Lancôme ambassador?
After Julia Roberts, Penelope Cruz, and Lupita Nyong'o, a new face now embodies the values of the French brand Lancôme. In a bid to reach a younger audience, the brand has turned to Emma Chamberlain to create a fresh and
Sensory Journey at LOEWE Perfumes with an Olfactory Workshop
A few days ago, I visited the Galeries Lafayette Haussmann for a fragrant appointment. Nestled on the first floor, the LOEWE Perfumes corner welcomed us for an enchanting olfactory diagnosis. An immersive experience offered by the Spanish house, allowing
Stage Jewelry of the Comédie-Française: The Sparkling Jug
Unveiled in the new venue of the School of Jewelry Arts, the exhibition Jewelry from the Stage of the Comédie-Française immerses us in a golden showcase. With a focus on the history of theater and the evolution of its jewelry,
Capsule Collection: 5 Trendy Looks for a Summer in the Calanques
The sun taking its part in the azure blue sky, the thermometer rising while leaving a warm veil on the skin, the sound of waves mixed with that of cicadas
The Edit by Alexa Chung x Barbour: Between City and Countryside
From the runways to the fields of Glastonbury, Alexa Chung is the undisputed queen of fashion. The British model and presenter, who was notably a judge on Next in Fashion, has just signed a new collaboration with Barbour, another institution
Why is the NASA logo so popular in fashion?
With the Artemis mission reigniting the race to the moon, NASA is starting a new chapter in its history. An event followed by thousands of enthusiasts around the world, fueling the dreams of many Earthlings. The universe of space has
How the Burberry trench became an iconic piece?
With the arrival of beautiful days, it makes its grand return. Embracing all our movements with grace and fluidity, the Burberry trench once again takes to the streets this spring-summer. Between practicality and aesthetics, this piece has charmed for over
Buttermilk Yellow: The New Color of Summer
Worn in a total look for a Quiet Luxury vibe, or mixed with denim for a more casual spirit, buttermilk yellow stands out as the color of summer, and potentially our fall as well. Discover our outfit ideas and a