Why is the role of the artistic director being rethought?
While we have been accustomed to associating a fashion house with the vision of an artistic director, rooted in the fashion industry, things seem to be shaping up differently for some time now. Indeed, with the arrival of profiles from
The Bag Charms: The Accessory to Stand Out
For a long time, bag charms were aimed at two targets: school bags or the Birkin. But that era is now over. The bag jewelry is taking over the leather goods this season, and without making anyone jealous. From keychains,
Gucci’s Creations by Alessandro Michele: 7 Years of Celebrated Creativity
With its whimsical universe, punctuated by a pronounced taste for the baroque, romanticism, and a retro touch, Alessandro Michele's Gucci creations have left a creative mark on both the Gucci house and the fashion world as a whole. After spending
How Timothée Chalamet’s Looks Are Shaking Up the Red Carpets?
Currently on the cover of British Vogue, the new prodigy of the big screen is more than ever establishing himself in the world of fashion. With a singular vision of ready-to-wear, Timothée Chalamet's looks create a frenzy on the red
Chanel: The Art of the Runway at the Grand Palais
At every fashion week, we are eager to discover the new collections from designers, but that's not all
Saint Laurent Productions Aims for the Oscars with Emilia Pérez
Recently selected to represent France in the Oscars race, Emilia Pérez, the new film by Jacques Audiard, confirms the cinematic gamble undertaken by Saint Laurent Productions. Let's take a look back at this musical interlude, set against deep subjects and
Why Luxury Marketing Focuses on Experience?
Artistic exhibitions in the streets of the capital, concept stores, trendy ambassadors, marketing campaigns disguised as concerts
5 Reasons for the Success of the AMI Paris Brand
Dreaming of being a star dancer as a child, a disillusionment led Alexandre Mattiussi away from that world and onto the path he was destined for, that of fashion design. In just 12 years, the creator has established himself globally
Who is Emma Chamberlain, the new Lancôme ambassador?
After Julia Roberts, Penelope Cruz, and Lupita Nyong'o, a new face now embodies the values of the French brand Lancôme. In a bid to reach a younger audience, the brand has turned to Emma Chamberlain to create a fresh and
Sensory Journey at LOEWE Perfumes with an Olfactory Workshop
A few days ago, I visited the Galeries Lafayette Haussmann for a fragrant appointment. Nestled on the first floor, the LOEWE Perfumes corner welcomed us for an enchanting olfactory diagnosis. An immersive experience offered by the Spanish house, allowing