Bag Charms: The Accessory That Does It All in 2025 (and How to Choose the Right One)
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We experienced the wave of bag charms and other improbable creatures attached to bags: from Rihanna to our neighbor down the hall, no one escaped it. However, like all fleeting trends, their decline was inevitable. And good news: this disappearance makes way for a much more elegant, confident, and, let’s be honest, frankly prettier trend: the return of bag jewelry. More feminine, more beautiful, and more mature, bag jewelry is perfect for shining in the dark winter nights. Am I exaggerating? Hardly, when you learn all about this trend.
1 / Chloé: The favorite brand for bag jewelry enthusiasts
It’s impossible not to mention the remarkable work of its Artistic Director, Chemena Kamali, who since 2023, when she took the helm of the house, has continued to amaze us with her romantic cuts and the boho chic style she reinterprets with modernity… literally every season.
But for the past few months, there’s a detail that fashionistas couldn’t overlook: the overexposure of jewelry hanging from bags. A nod to Labubus or a genuine stylistic approach (or both…), Kamali has made it a fully-fledged language element. The designer has skillfully brought bag jewelry to the center of her latest runway show. A subtle way to remind us that at Chloé, style often lies in the details: the ones that transform a classic accessory into an intimate statement, almost sentimental.
2 / Bag jewelry: an affordable and luxurious purchase
Why turn to bag jewelry? For several very easy-to-understand reasons. Let’s be pragmatic: the future is a little uncertain, isn’t it? Unless you have enough savings, you’ll likely gravitate towards less impulsive and more thoughtful purchases that won’t break the bank.
Let me tell you that marketers have understood this well, and this is one of the reasons why accessories and makeup offer an accessible entry point for most of us into the big brands hoping to build customer loyalty. It’s the ultimate “little luxury,” the one that brings joy, adds a touch of soul to an outfit, and still allows you to keep an eye on your budget.
The second reason, and certainly not the least: in winter, we tend to think more about staying comfortable and warm. This means that bag jewelry will be the key accessory for the end of 2025 to stand out a bit and add a chic and joyful touch to your bundled-up silhouette.
3 / How to choose your bag jewelry well?
- According to your bag
This charming little bar catches your eye; it’s definitely not easy to resist the cute bag jewelry, but be careful: before breaking the bank, think about the most important thing, which bag to wear it with. For fall and winter, for example, adding a beautiful golden or leather bag charm to a suede or fabric handbag in a nude or caramel color will create a lovely modern and bright effect while staying within classic tones. It’s best to choose two or three beautiful bag charms that you can switch according to your handbag.
- According to your personal style
Normally, your handbag reflects your style. However, if you’re sporty at heart, for instance, you might prefer a sturdier bag charm, in fabric or leather, representing an animal or your passion. If you’re very feminine, you can opt for a combination of golden or silver bag charms and adapt them according to your nails to fully play the style card.
- According to the material (metal, leather, resin, beads…)
The last detail to consider is the material. There are vegan leather alternatives for those who refuse to wear animal materials. Otherwise, your choice will depend on your daily life. Beaded jewelry will require more care than those made of resin or metal. Delicate jewelry will also need care. For leather jewelry, remember to clean them from time to time to keep them looking fresh.
4 / Five ways to wear bag jewelry stylishly
5 / Where to find the most beautiful bag jewelry?
- From luxury designers
Loewe, Chloé which I mentioned at the beginning of this article. Bag jewelry from luxury designers is a real investment and can be worn daily.
- From artisans
There’s nothing better than buying local from an artisan. There are plenty of small creators on Instagram or near you who make beautiful bag jewelry. The added bonus: you can often choose the colors and combinations. Don’t hesitate to have a unique and custom accessory made.
- The affordable option: DIY
The most fun option, for the crafty among us, is to create your own bag jewelry or assemble it yourself.
Cover photo: © Photo by Joey Zhou on Unsplash
