Catch Them All: We’re Fans of the Pokémon x Tom Wood Collection
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Catch Pikachu becomes a reality with the Pokémon x Tom Wood collection.
The Norwegian jewelry brand Tom Wood has just launched the cutest collection of the year in partnership with the iconic Japanese franchise Pokémon.
On September 28, the Pokémon x Tom Wood jewelry collection featuring Pikachu was released, and we were so enchanted by this collaboration that is as beautiful as it is unexpected that we decided to share it with you.
Since its inception in 2013, Tom Wood jewelers have celebrated pure and minimalist Scandinavian aesthetics.
For this new collaboration, which is already iconic, six jewelry pieces featuring Pikachu are available. Made of gold and silver, they depict a happy Pikachu saying “hello” as well as a shy Pikachu.
Thrilled to partner with Pokémon, Mona Jensen, the founder of Tom Wood, sees the Pikachu jewelry as “a lucky charm that you can take everywhere with you.”
In line with Tom Wood’s values, the figures have been crafted using recycled gold and silver while adhering to environmental standards set by the Responsible Jewellery Council.
Each piece of the famous Pokémon comes with a clasp that allows it to be worn as a bracelet, necklace, or earrings, depending on your desires. This is sure to delight fans of the Japanese franchise worldwide.
A Collaboration Pokémon x Tom Wood That Delights All Ages
We mentioned a little while ago the new marketing strategies in the fashion world. This year, luxury is reinventing itself by placing creative collaborations and customer experiences at the heart of their artistic process. Partnerships between brands and companies that seemingly have nothing to do with fashion are becoming increasingly common and proving to be a key element in the success of a collection.
While Tom Wood and Pokémon might not seem to have anything in common at first glance, this partnership demonstrates that fashion is increasingly embracing pop culture and transcending the boundaries between luxury and gaming to create unique and humorous jewelry.
By featuring diverse models, whether young or over 65, Pokémon x Tom Wood aims to create a more inclusive and tolerant fashion.
Just like the essence of the Pokémon game that has captivated millions of players for nearly 25 years, the Pikachu jewelry from the Pokémon x Tom Wood collection is intergenerational. To honor the Japanese company, the first pop-up store opened in Tokyo this fall.
