Design News: Collaborations and Brands to Watch in 2025

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The brands Monoprix, Kiabi, and Wibra are making a strong statement in interior decoration with their unprecedented collections and innovative concepts. These initiatives reflect a strong trend: to offer design novelties that are either super trendy or very accessible, tailored to consumer expectations. While Monoprix takes the lead in design with its sensational collaborations, Kiabi and Wibra may not make the cover of design magazines, but they are unbeatable on price. Here’s a quick overview.

Monoprix unveils design novelties in collaboration with 9 creators

For its upcoming collection of interior decoration, Monoprix is making a big impact by partnering with nine talented designers, including Fleur Delesalle, Julien Sebban from Studio Uchronia, Benjamin Guedj from Bureau Benjamin, Rebecca Benichou, and Florence Jallet from Batiik Studio. Also featured are Pierre Gonalons, Jean-Pierre & Maryvonne Garrault, and Henri Delord. Thanks to this collaboration that is sure to generate buzz, these creators could become key figures in tomorrow’s design.

We particularly love the collaboration with Benjamin Guedj, known for his hyper-realistic and whimsical 3D decor, who creates glossy-finished pieces for Monoprix with playful and ’70s influences.
We’re also fond of the Uchronia studio, led by Julien Sebban, which reinvents everyday furniture with bold lines, vibrant colors, and surprising materials, including a marble-effect coffee table, a glittery stool, and a flower-shaped rug.
And what can we say about Fleur Delesalle, a designer renowned for her powerful hues and striking curves, who recreates her decorative universe for Monop’ with iconic pieces that are more accessible and suitable for smaller spaces.

Monoprix continues its commitment to democratizing design by offering design novelties at accessible prices. This collection will be available starting December 4 at select stores and on the brand’s e-commerce site.

And to preview it, a pop-up store Monoprix Design will open its doors at 10 rue de Turenne in Paris from December 4 to 8, 2024. This initiative aligns with Monoprix’s goal of providing its customers with an immersive and exclusive experience around design.

Kiabi ventures into home with Kiabi Home

On its part, Kiabi is taking a bold step by launching Kiabi Home, a new brand dedicated to interior decoration. Known for its affordable clothing, the French brand is now exploring the home universe with a varied offering of design novelties that combine practicality and low prices. For example, the menu includes:

• Textiles: curtains that transform into tablecloths, wrinkle-free bed sets
• Decor: posters, embroidered cushion covers
• Storage: chests, floral storage covers

The collection has been gradually rolled out in Kiabi stores and on their online site. This new project marks a strategic step for Kiabi, which seeks to diversify its offering while remaining true to its positioning of accessibility. With Kiabi Home, the brand is responding to the growing consumer demand for home items that are more functional than elegant, yet affordable for all budgets.

Wibra arrives in France with design novelties

Wibra, the Dutch discount store, competitor of Hema, Action, and Zeeman, has chosen France to continue its expansion. Its first store, opened in October 2024 in the north of the country, is already showing promising results. Spanning 500 m², the store attracts nearly 2,000 customers a day thanks to a diverse offering and attractive promotions for its launch.

Building on this success, Wibra plans to open new stores in Roubaix and Tourcoing, and according to the brand, logistical support from Belgium is a major asset that makes this establishment effective and profitable.

Wibra offers some design novelties for customers seeking very simple, budget-friendly interior decoration. Its range includes products that are more practical than truly aesthetic, for interiors that probably won’t be featured on Pinterest.
However, if you dig a little, you might find something you love among:

• Home accessories: we particularly love the super cute and very affordable Christmas decorations
• Bathroom: sanitary accessories and towels
• Kitchen and table: modern tableware and cutlery