Discover the new Gucci campaign featuring Paul Mescal!
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After a celebrated first show, Sabato de Sarno launches a new Gucci campaign featuring Paul Mescal! The rising star of the 7th art, the Irish actor embodies the brand’s new image, marking the 70th anniversary of its iconic Horsebit loafers from 1953. This collaboration is captivating and perfectly fits into this new chapter of Gucci!
How is Sabato de Sarno making Gucci more accessible?
We eagerly awaited his debut at Gucci, and his first show was a bold statement!
After an era of Gucci under the vintage and colorful vision of Alessandro Michele, succeeding him was a significant challenge… However, the former director of collections at Valentino managed to impose his new vision and charm us with his first Gucci Ancora collection.
Goodbye to the heavy patterns and other baroque inspirations; with Sabato de Sarno, Gucci returns to the essentials. From now on, we are seeing an aesthetic that aims to be minimalistic, featuring distinguished and decidedly feminine silhouettes. The 55 looks presented during the show set the tone for the new DNA of the house, which appears more “accessible” than the universe of its predecessor.
The creator reveals an approach to haute couture that is less fantastical and more down-to-earth. A marriage between timelessness and a touch of modernity can be found in the new Gucci campaign with Paul Mescal.
The new Gucci image with Paul Mescal, Kendall Jenner, and Bad Bunny
To make Gucci more accessible, its new creator is revising both the style of his creations and his communication strategy.
Ahead of revealing his first collection, Sabato de Sarno unveiled a manifesto that emphasized his desire to be inclusive and to bring together all profiles and forms of art. This guiding principle was illustrated in his pieces, in the guest list, and in the choice of his new ambassadors.
Following the notable duo of Harry Styles and Alessandro Michele, new ambassadors are joining the Gucci ship. Echoing his manifesto, Sabato de Sarno sought to combine different universes in the selection of his new figures. Thus, after an appearance at Jacquemus, rapper Bad Bunny poses alongside model Kendall Jenner for the Gucci Valigeria travel collection.
The ambassadors not only participate in shaping the new image of the brand but also extend its reach to target new audiences/customers. Consequently, the selection of profiles is done with great care and a (significant) dose of strategy. The new Gucci campaign with Paul Mescal thus seems to indicate a desire to target the 25-30 age group.
Why does Sabato de Sarno envision Gucci with Paul Mescal?
After several appearances at the house’s events, including the launch of the Gucci Cosmos exhibition, Paul Mescal becomes its new figure.
Who is Paul Mescal?
Revealed in the series Normal People in 2020, the release of Charlotte Wells’ film, Aftersun, in 2022 confirmed the undeniable talent of the 27-year-old Irish actor. In just a few months, all eyes turned to Paul Mescal, quickly recognized by his peers as the new rising star of the 7th art.
Nominated for an Oscar for the latter, winner of a BAFTA for Normal People and an Olivier Award for his role in A Streetcar Named Desire, the actor captivates with a performance rich in nuance and precision, perfectly wielding emotion. Announced in the cast of Gladiator 2 directed by Ridley Scott, and soon to be seen in the poignant All of Us Strangers by Andrew Haigh, along with a lead role in the adaptation of Foe by Garth Davis, Paul Mescal is the new cinematic figure to watch, but not only!
Why does Paul Mescal’s style attract attention?
Apart from his acting talent, Paul Mescal has quickly distinguished himself with his sunny personality and fashion sense.
The actor, who wears the mullet hairstyle with class, adopts a rather casual style in his daily life. Preferring comfortable looks, as mentioned in a GQ video, the young man combines retro pieces with timeless items, including embroidered sweaters, colorful sports jackets, jeans, and sneakers…
However, the Irish actor is more adventurous at the events he attends, showcasing always striking and praised looks. Surrounded by stylists like Felicity Kay, who worked on the Gucci campaign, Paul Mescal quickly stood out with pieces featuring flared cuts, oversized collars, playful colors, or beaded details.
These outfits blend elegance with a touch of originality, which are also crafted during photo shoots.
This is how Sabato de Sarno’s choice to envision Gucci with Paul Mescal makes sense. His charming demeanor and fashion approach, balancing modernity and timelessness, align perfectly with the new vision of the creative director.
The 1953 loafers highlighted in a Gucci campaign with Paul Mescal
Let’s talk loafers! While the platform version made a splash during the show, it’s another classic that takes center stage in the new Gucci campaign with Paul Mescal. An emblem of the Italian house for 70 years, the Horsebit loafers from 1953 are among those iconic fashion pieces that have managed to transcend time without losing their appeal.
Created in 1953, these leather loafers are recognizable by their equestrian inspiration. Adorned with bits, the piece combines elegance and refined luxury, and can be worn at any time of the day. The piece’s success can be attributed to its simple yet striking cut, making it a timeless and unisex item.
Shoes that aim to be chameleons, now presented in a new light in the Gucci campaign with Paul Mescal.
Luxury worn casually
Produced alongside Riccardo Zanola (artistic director), Heji Shin (photographer and director), and Felicity Kay (stylist), the Gucci campaign with Paul Mescal reflects Sabato de Sarno’s new vision for the Italian house. Particularly through his choice of ambassador and the styling crafted around the piece.
The campaign directly echoes the first show of Gucci’s creative director, emphasizing a return to the essentials, minimalism, and authenticity. A clear break from the previous chapter. For this, the loafer is staged in a clean apartment setting and is worn in a relaxed manner.
His camel model pairs with a trench coat and shorts. Meanwhile, the black pair completes urban outfits. One features an open shirt, the other with a crop top and 7/8 pants. We play with cuts and combinations to surprise, while keeping the pair of loafers in the spotlight, worn with or without socks.
This Gucci campaign featuring Paul Mescal addresses relaxed luxury and reinvents the codes of menswear. A blend of timeless elegance and modern inspiration, in line with the personality of the Irish actor.
If you’ve also succumbed to the charm of the Gucci campaign with Paul Mescal, good news… We have several models of the Horsebit 1953 loafers available on Modalova!
Our selection for women
The loafers for men
Photos: Pinterest
