How Generation Z is Revolutionizing Shopping with Depop?
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Are you one of the 35 million people shopping on Depop? If so, congratulations, you have something in common with Bella Hadid!
While second-hand platforms continue to shake up the fashion world, Depop keeps growing and is becoming the darling of the new generation with 90% of its users under 25 years old.
Halfway between Instagram and Vinted, Depop establishes second-hand as a true way of living.
Vintage is the new hype and Depop is changing the game.
Let’s decode this online fashion phenomenon.
The Arrival of Depop in Europe: Vintage Takes Its Place
Founded in 2011 in London, Depop, the second-hand shopping app, has gained popularity among Generation Z for its unique blend of vintage fashion, authenticity, and creativity.
The goal of Depop: to build a more sustainable and progressive fashion ecosystem by giving everyone the opportunity to express themselves through their style.
Of course, there are Vinted, Vestiaire Collective, and many others we mentioned in this article, but Depop adds a modern touch to the second-hand market.
How does Depop stand out from other apps? Signing up on the platform is like joining a social network. You create your profile with a photo and a short bio. Depop allows users to choose clothing styles they like before they start shopping. The most popular are streetwear, vintage, and Y2K.
Bella Hadid, often cited for her early 2000s looks, was shopping on Depop! I’ll let you guess, her favorite style was Y2K.
The Creativity of Sellers is Depop’s Asset!
On Depop, we buy, we sell, but above all, we express ourselves!
What also distinguishes Depop from other online selling platforms is its social and creative aspect. To sell their clothes, sellers showcase themselves with a real personal aesthetic. Depop thus becomes a unique digital space that offers the opportunity to share one’s style and aesthetic.
As a buyer, you seek to acquire new clothes, but you primarily connect with the seller’s style, which you can follow like on a social network.
Yoann Pavy, the digital marketing manager at Depop, when talking about their marketing strategy, states “a large part of our content on Instagram is just reposting ‘the coolest shit’ that people can see on Depop.”
Earn Money in an Ethical and Stylish Way!
What could be better than combining money, creativity, and style? Nothing, according to the star sellers of Depop, and they are right!
Since its launch, the platform has enabled young people to create their own vintage clothing businesses or launch new brands.
Independent resellers claim to earn between 1,000 and 3,000 euros per month! An additional income (or even a full income) that allows for an improved standard of living.
The company, which proudly embraces this entrepreneurial spirit, takes a 10% commission on each sale. The buyer covers the shipping costs. It seems that this model is beneficial for most sellers on Depop.
The Impact of Depop on Sustainability
In just a few years, second-hand has become a global phenomenon. It’s encouraging to see that it’s trendy to give a second life (or more) to a garment, and we can only say good for it, as it helps prevent waste, reduces fast fashion purchases, and enhances product circularity.
In a statement available online, Depop reaffirms its ecological commitment “Since 2021, Depop users have given a second life to 25 million items that already existed and have enabled tens of thousands of people to earn a living from circular fashion.”
The ecological impact is a strong argument among Depop users, who, besides wanting to find unique pieces, feel concerned about climate change.
Fashion being a sector that pollutes tremendously, turning towards second-hand is an easy, accessible gesture that has a positive impact on ecology.
Selling on Depop: A Gold Mine?
In these uncertain economic times, some young people use second-hand as a real business to regain control of their finances. Depop has quickly become the ideal platform, both for resellers hoping to increase their income and for small businesses that find a community of buyers there.
Depop has that entrepreneurial spirit that allows young people to make it their first source of income. Sales through Depop total more than $3.5 billion!
The platform is pleased to offer economic opportunities, but also to help creators promote their brand.
The Arrival of Depop in Europe: Vintage Takes Root
Founded in 2011 in London, Depop, a second-hand shopping app, has gained popularity among Generation Z for its unique mix of vintage fashion, authenticity, and creativity.
The goal of Depop: to build a more sustainable and progressive fashion ecosystem by giving everyone the opportunity to express themselves through their style.
Of course, there are Vinted, Vestiaire Collective, and many others we mentioned in this article, but Depop adds a touch of modernity to the second-hand market.
How does Depop stand out from other apps? Signing up on the platform is similar to a social network. You create your profile with a photo and a short bio. Depop allows users to choose clothing styles they like before they start shopping. The most popular styles are streetwear, vintage, and Y2K.
Bella Hadid, often cited for her 2000s looks, shopped on Depop! I’ll let you guess, her favorite style was Y2K.
The Creativity of Sellers is Depop’s Asset!
On Depop, we buy, we sell, but most importantly, we express ourselves!
What also distinguishes Depop from other online selling platforms is its social and creative aspect. To sell their clothing, sellers showcase themselves with a real personal aesthetic. Depop thus becomes a unique digital space that offers the opportunity to share one’s style and aesthetic.
As a buyer, you seek to acquire new clothing, but you primarily align with the seller’s style, which you can follow like on a social network.
Yoann Pavy, Digital Marketing Manager at Depop, speaking about their marketing strategy, states “a large part of our content on Instagram is just reposting ‘the coolest shit’ that people can see on Depop.”
Earn Money in an Ethical and Stylish Way!
What could be better than combining money, creativity, and style? Nothing, according to the star sellers on Depop, and they are right!
Since its launch, the platform has allowed young people to create their own vintage clothing businesses or launch new brands.
Independent resellers claim to earn between 1,000 and 3,000 euros a month! An additional income (or even a full income) that helps improve their standard of living.
The company, which proudly embraces this entrepreneurial spirit, takes a 10% commission on each sale. The buyer covers the shipping costs. It seems this model is beneficial for most sellers on Depop.
The Impact of Depop on Sustainability
In just a few years, second-hand shopping has become a global phenomenon. It’s exciting to see that it’s trendy to give a second life (or more) to a piece of clothing, and one might say that’s great, as it prevents waste, reduces fast fashion purchases, and strengthens product circularity.
In a statement available online, Depop reaffirms its ecological commitment “Since 2021, Depop users have given a second life to 25 million items that already existed and allowed tens of thousands of people to earn income from circular fashion.”
The ecological impact is a significant concern for Depop users who, besides wanting to find unique pieces, are also concerned about climate change.
Fashion being a sector that pollutes heavily, turning to second-hand is an easy, accessible gesture that has a positive impact on ecology.
Selling on Depop: A Goldmine?
In these times of economic uncertainty, some young people are using second-hand shopping as a real business to regain control of their finances. Depop has quickly become the ideal platform, both for resellers hoping to increase their income and for small businesses that find a community of buyers there.
Depop has that entrepreneurial spirit that allows young people to make it their primary source of income. Sales through Depop total over $3.5 billion!
The platform is pleased to offer economic opportunities, but also to help creators make their brands known.
The Spirit of Community and Inclusion
The platform has successfully created a fun place where community spirit, progressive values, inclusion, and diversity are celebrated.
Depop has firmly established itself in the culture of Generation Z by adopting its aesthetic codes and values.
It can be difficult to reconcile our shopping desires, our passion for fashion with ecological convictions. Personally, I could never have bought the luxury clothes I wear quite often without these second-hand apps. Of course, the road is still long for fashion to be truly responsible and fair for all, but if we can participate in buying more eco-friendly while hunting for vintage treasures, then we’ve already won!
