“It’s Always Burberry Weather”: Between Style and Storytelling
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As the British house has experienced a few jolts in recent months, it seems determined to win back its audience with its new campaign named “It’s Always Burberry Weather”. This series of short films showcases the brand’s iconic pieces through elegant storytelling infused with humor. A format that refreshes the house’s communication and certainly does not go unnoticed! Olivia Colman, Barry Keoghan, Zhang Jingyi, Little Simz, Eberechi Eze, Cara Delevingne, and Cole Palmer take us on a journey through seven narrative interludes designed to help us rediscover the creations from a unique angle, blending the English countryside with the heart of London. Grab the popcorn!
The Art of Storytelling at Burberry
Burberry stands out with its rich history. Established for 168 years, the British house has made a significant impact on fashion over the years, with pieces that combine technicality and aesthetics. Like the trench coat, its creations reflect the evolution of society and the eras it has traversed. The brand thus conveys an important legacy, both through its craftsmanship and the story it has been writing for over a century.
It is with this passion for storytelling that the brand has crafted its new campaign. Highlighting the iconic outerwear pieces of the house, the videos emphasize the stories that are now being written by those who wear its creations.
These filmed interludes reflect everyone’s lifestyle, their environment, profession, hobbies… A kind of triviality, enhanced by a quilted jacket, a trench coat, or a puffer jacket. All wrapped in beautiful lighting and the sounds of nature. This video series serves as an ode to England, its landscapes, its weather, and its craftsmanship.
The classics blend seamlessly into everyday life, whether it’s a countryside stroll or a romantic film sequence. An imagination that allows for a delicate and touching humor, providing a quirky and delightful tone to this campaign “It’s Always Burberry Weather”.
What are the outerwear pieces from the “It’s Always Burberry Weather” campaign?
We rediscover 7 iconic pieces from the house in the “It’s Always Burberry Weather” campaign. Transporting us from the English countryside to the streets of London, the videos showcase the brand’s versatility and its creations. Whether it’s sunny or rainy, there’s always a model to snuggle into, regardless of your day’s agenda!
Each installment in this series highlights an outerwear piece, chosen to resonate with the personality of the wearer. Whether it’s a traditional style or a more urban vibe, coats and jackets also become stars of these formats envisioned by the duo @jasonfilmore and @simon._davis (@_rubberband) and captured in photos by Alasdair McLellan.
The Quilted Jacket with Olivia Colman
Let’s embrace tradition and comfort with the quilted jacket “The Quilt” worn by Olivia Colman. The British actress takes us on a car ride through the countryside. Against the backdrop of a phone conversation with her mother, this scene depicts daily life with tenderness, along with a perfect note of English humor! We’ll let you discover the twist at the end 🐑.
This situational comedy is found in a short format, where another key piece of the house takes center stage: the scarf.
The Puffer Jacket with Barry Keoghan
Let’s switch to a more streetwear and contemporary style with the puffer jacket, worn by Barry Keoghan. The new darling of the seventh art shines here while rehearsing his lines at a café table. A wordplay comedy is perfectly mastered and duplicates in the short format. These two videos notably highlight the reversible nature of the coat!
The Trench Coat with Zhang Jingyi
The Burberry trench coat transforms a rainy day into a glamorous interlude. Singer and dancer Zhang Jingyi, the new ambassador of the house, wears this timeless piece in a sequence worthy of a romantic film. Indeed, the English weather can be dreamy!
The Parka with Little Simz
Innocence and imagination respond to the call of this short film and short from the “It’s Always Burberry Weather” campaign alongside Little Simz. Three videos take us on a stroll with a mother-son duo in matching outfits. These touching moments of exchange are enhanced by soft lighting and birdsong, highlighting the parka, which is just as cozy and comforting.
The Harrington Jacket with Eberechi Eze
While the previous videos had a more subtle note of humor, this one showcases “British wit” splendidly. A situational comedy in nature, where footballer Eberechi Eze attempts fishing while staying stylish, wearing the Harrington jacket.
The Aviator Jacket with Cara Delevingne
Here, we go bold on the waves. Model Cara Delevingne pairs a party girl outfit with an aviator jacket, in a peaceful moment along Regent’s Canal. A nature interlude (post-party?) in the vibrant heart of the English capital. A moment that also allows for softness and innocence, between a game of rock-paper-scissors and visiting ducks.
The Duffle Coat with Cole Palmer
The final piece of the “It’s Always Burberry Weather” campaign presents itself as the ideal creation for autumn. Footballer Cole Palmer wears the brand’s wool and cashmere duffle coat, recognizable by its olive buttons. Here, there’s no video, but a photo that is 100% on theme for the season.
Find similar styles to those in the “It’s Always Burberry Weather” campaign on Modalova!
Cover photo: © Burberry
