Léna Situations: From YouTube to the MET Red Carpet. An Analysis of a Beautiful Rise

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In just a few years, Léna Mahfouf, aka Léna Situations on social media, has managed to give a new face to influence. One of authenticity and spontaneity. A formula that appeals in an increasingly scrutinized environment, confirmed by her 3.7 million followers on Instagram and 2.2 million on YouTube. Passionate about fashion since forever, her rise has allowed her to check off one of the bucket list items of every self-respecting fashionista: being invited to the MET Gala. Let’s take a look back at her journey that led her from the management/fashion classroom in New York to the backstage of Balmain or Dior workshops!

A filmed daily life, in all simplicity.

After launching a blog in 2012, where she talks about fashion, it was through another format that the young woman built her community, that of vlogs on YouTube. This format, which was very popular a few years ago, has helped many YouTubers break through. We particularly think of the British crew of Zoe Sugg, Alfie Deyes, Marcus Butler, and Jim Chapman across the channel.

This format allowed her to take her community along with her, starting from her semester in New York in 2017. Sharing her daily life in a very simple and unpretentious way, she quickly won over audiences with her authentic content, where she shows herself without always being dressed to the nines. A desire she highlighted through covers of Elle Magazine, where she wanted to pose without makeup, then prepared, to show a before and after, and not just the glamorous side all dolled up.

Gradually making her place on social media with her looks and joy of life, her work has made her a name in the influence sphere, changing the trajectory of her life. Thus, through a book released in 2020, she spreads her good mood to help everyone see the positive around them and overcome the daily hassles. A book that remained for two consecutive years on the bestsellers list, with over 400,000 copies sold.

Her rise has led her to be featured as the subject of a New York Times article, revealing her as “a star is born.” Forbes also dedicated an interview to her, in addition to including her in its list of under 30s to watch in the Cinema & Entertainment category. Little by little, her dreams of fashion and grand shows became a reality.

Fashion according to Léna Situations

With a mother who is a stylist, Léna Situations has always had an attraction to fashion and wanted to carve her path in this field. In just a few years, the young woman transitioned from sharing looks on her social media to posing for major brands like Adidas on giant billboards.

Often invited by the Vogue France YouTube channel to participate in its video content, Léna Situations decodes trends such as the It bag, presents backstage at a fashion show alongside Olivier Rousteing (who also dressed her for a show), or attends the work of creators in the heart of fashion at the Dior workshops… Not always well-received at the first shows she attended, Léna Situations has managed to make her mark in the world of haute couture, attracting all the attention of designers and photographers.

When the French touch Léna Situations blows at the MET Gala

Just a few days ago, Léna Situations experienced a moment of fulfillment by attending the most anticipated evening in the fashion world. Like every year, Anna Wintour and her teams organize the most splendid reception at the Metropolitan Museum of Art. A themed evening where the crème de la crème of fashion, cinema, and music hopes to snag a golden ticket and walk on its red carpet. Thus, invited by YouTube, the young woman found herself on the famous guest list, becoming the first French influencer to attend.

With the theme of Gilded Glamour, Léna Situations wore a dress signed by Markarian, in a very Bridgerton spirit. If you are a fan of that era, we recently decoded the costumes from the series. Her outfit was completed with a pair of Jimmy Choo heels and a Bulgari crown. A notable appearance!

Léna Situations dethrones the queen of fashion Chiara Ferragni?

The influence of Léna Situations is so significant that a study by Launchmetrics revealed that she ranks first in Media Impact Value. This means her impact in the world of fashion and luxury. And this position allows her to outpace the renowned Chiara Ferragni, who has ruled the podium for many years!

She is now across the Atlantic, for three months in Los Angeles, where she walks the red carpets surrounded by palm trees.

With the ceremony season approaching, you can also opt for a pair of glitter Jimmy Choo to achieve a look worthy of the Met Gala!