Lia Cosmetics: Authentic and Committed Beauty from the Basque Country

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Lia Cosmétiques tells the story of a brand that breaks the mold quietly, thanks to three sincere and committed women. Laurie, Laure, and Marion are indeed the creators of the only cosmetic laboratory in the Basque Country. An independent gem that focuses entirely on ultra-effective natural care, in tune with the expectations of a generation that wants authenticity, cleanliness, and sensory experiences. Here’s a closer look at a brand that has won our hearts.

Essential, Minimalist, and Innovative Care

The products from Lia Cosmétiques rest on one requirement: to keep only the essentials. Two complementary lines embody this vision.

First, there’s Lia Pure, the minimalist requirement, featuring ultra-short compositions designed as extracts from nature. These creations are free of frills and compromises, stemming from demanding partnerships with French producers. Products from this line restore the skin’s natural balance, rejuvenate it, and prepare it for natural makeup. We love the rich hazelnut oil that regulates sebum while deeply nourishing the skin. It’s a lovely duo with the delicately scented lavender floral water, known for its soothing and purifying properties.

Then, there’s Lia Lab, the botanical intelligence. A different approach where nature meets science. Encapsulated active ingredients, stabilized extracts, and precise formulas optimize the skin’s natural mechanisms without overloading it. Simple gestures, immediate effectiveness. The cleansing and makeup-removing products, made from 100% natural origins, are particularly gentle and suitable for all skin types, regardless of age or aesthetic peculiarities. We especially appreciate the innovative texture of the creamy powder cleanser, designed to be used with the fine milky oil.

At the Origin of Lia Cosmétiques, a Name

Lia Cosmétiques is primarily a story of instinct. In 2018, Laurie became pregnant with her daugher Lia. A turning point. Suddenly, her skin was no longer a detail. What she applies, absorbs, and breathes… everything becomes essential. As a cosmetic formulation engineer, she seeks answers. Too many ingredients, too much artifice. Why complicate what should be simple? She wants purity, functionality, and vitality.

So Laurie trains, experiments, and refines. Her first creations are raw and precise, and quickly, Lia Pure takes shape. Laurie develops a cosmetic approach that gets to the essentials, created with and supported by a network of committed and rigorous French producers. From the start, her project is clear: to offer a credible alternative to cosmetic storytelling. Lia Cosmétiques is a form of resistance. A refusal of the superfluous.

Beautiful Encounters and a Team

Laurie soon meets Laure. She is captivated by this whirlwind of energy from the fashion world, who has a sharp sense of beauty, of well-thought-out care, and meaningful packaging. Laure brings dynamics, visibility, and new energy. And quickly, a shared vision emerges between the two women: they want to create ultra-effective, transparent, uncompromising care. Together, they develop the ranges, the network, and shine a light on Lia.

Then, it’s Marion’s turn to join them. As a formulation engineer, she leaves nothing to chance. “Stay natural without exhausting resources” is her mantra. She refines each formula, adjusts the interactions between the active ingredients, with a rare passion for noble ingredients. Together, they move forward, united! Lia Cosmétiques is built this way: a shared commitment, a quest for the right balance.

An Independent Laboratory, Total Mastery

In 2022, Laurie, Marion, and Laure reached an important milestone and created their own laboratory. From then on, formulating, testing, refining, and packaging: everything is done in-house. A total traceability, a valuable autonomy. No controversial ingredients, no compromises on quality. Just formulas that work. Today, it is the only cosmetic laboratory in the Basque Country that designs, produces, and packages its own care products with complete independence. The final chapter of this adventure: to share this expertise with others. The unit is now open to independent brands that share a committed and sincere vision of beauty.

The Promises (Kept) of Lia Cosmétiques

Today, Lia Cosmétiques boasts more than 10,000 clients in France, and behind each product lies promises that are far from empty:

✔ Primarily French ingredients (goodbye coconut, goodbye palm).

✔ Responsible sourcing, designed to last.

✔ Controlled (or gentle) extraction, preserving the richness of the active ingredients.

✔ 100% production in Bayonne.

Each product is the result of sharp formulation expertise. An independent cosmetic brand that doesn’t try to please at all costs but aims to endure. No disguises. Stay true, move slowly, maintain control.

And Already Some Best Sellers

At Lia Cosmétiques, three best-sellers encapsulate the unwavering demand of this already beloved brand. First, of course, is the ultra-fine oil that transforms into milk upon contact with water, and the creamy powder that turns into an ultra-gentle cleansing cream. On the cream side, the Comfort++ Cream protects, soothes, and nourishes in one go, winning all the favor. Non-greasy, non-overloaded, suitable for all skin types, it’s hard to deny it has everything going for it. Lastly, the floral waters, whether orange blossom, rose, cornflower, or lavender, derived from plant biodiversity, are also a huge hit.

Photos ©Lia Cosmétiques