Living the Cosmetic Revolution with Princess Lia

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In recent years, the beauty sector has been undergoing a major transformation. 

In light of ecological and health awareness, conventional products are gradually making way for natural, organic, and certified beauty lotions, hydrosols, and creams. 

On their part, brands are increasingly numerous in the market and are continuously raising their voices to show that it is possible to offer another type of product that is more respectful of the challenges of our time. 

This is the case with Princesse Lia. 

A pioneer of 100% French circular beauty, the brand has made it its mission to raise the standards of the cosmetics market by offering a range of natural beauty products grounded in transparency to address two key challenges: health and ecology.

Let’s take a closer look at this French brand that promotes committed beauty.

Princesse Lia: A French Cosmetics Brand Addressing the Issues of Our Time

Healthy and Ecological Beauty Products

The starting point for engaged entrepreneurial endeavors often resonates with personal experience. And Princesse Lia confirms this. Laurie, the founder of the brand, could no longer endorse the state of the cosmetics market. So, she set out to propose a more ethical, responsible model that is primarily in line with the key issues of our time, namely ecology and health.

To achieve this, she conceived a range of innovative and natural beauty products, each ingredient of which is sourced from engaged producers in France and undergoes thorough studies to meet the concrete needs of consumers. 

Today, the range is quite minimalist, consisting of organic floral waters, vegetable oils, natural powders, targeted treatments, and everyday products like facial cleansing oil. All of these contribute to a successful skincare or haircare routine. Princesse Lia also offers eco-refills for those who wish to go further in responsible consumption.

Innovation at the Heart of Expertise

A trained chemical engineer with a specialty in cosmetics, Laurie has placed innovation at the very core of her French brand’s approach. The formulas of the products are unique, designed from carefully selected, processed, and combined ingredients to offer pleasure and effectiveness. Everything is based on the search for raw and plant-based materials. 

And since the B2C experience was not enough, Princesse Lia has also launched a program for professionals through the Labo. Project holders in natural cosmetics who wish to learn about formulation and cosmetic regulations can train with Laurie and her team through e-learning courses and a lab.

Independence as a Driving Force

Another notable element at the French brand is independence. Princesse Lia is an autonomous brand that does not rely on any investors. It self-finances all of its development and has its own laboratory, which is very rare in the beauty sector, as Laure, the development and product manager, shares with us. 

This freedom allows for complete control over the research, development, and product design processes. Each lotion, cream, or oil is designed to address a specific skin or hair concern while respecting the brand’s values and commitments. Each product is intended to be effective rather than to cater to marketing considerations. 

Independence also means a choice for essentialism. 

Accessibility to Bring Everyone Together

In the range, prices range from 5 to 20 euros for basic products such as oils, powders, or floral waters. Expect to pay between 30 and 40 euros for more targeted beauty products and around fifty euros for beauty routine packs. 

The products from Princesse Lia are designed to be accessible to all. It is a firm commitment from the brand to offer products to anyone wishing to care for their skin naturally without compromising on quality. By positioning itself as an affordable brand, Princesse Lia, a pioneer of committed beauty, provides a quality-price ratio that appeals to many consumers eager to achieve beautiful skin without breaking the bank.

Princesse Lia: A Brand Present at the Modalova Event

This Saturday, November 26, a special event will take place in a peaceful haven in the heart of Bordeaux, namely the Madame hotel. Several well-known influencers from the fashion and beauty sphere will be invited: @evaainsworth, @yamina.niya, @mariedanede, @alinoa8, and @chroniquebordelaise to promote partner brands of Modalova, including Princesse Lia. To not miss anything from the event, feel free to follow Modalova on Instagram.

Featured image: © Unsplash/Nati Melnychuk.