Loop, the menstrual underwear that dresses the woman

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Menstrual Panties: Here’s How to Feel Beautiful During Your Menstrual Cycle

On Instagram as well as in real life, menstrual panties are making waves. And for good reason, their benefits are making them a small revolution in the realm of feminine hygiene. Unlike disposable pads and tampons, these panties are designed to be extremely comfortable, eco-friendly, and aesthetically pleasing. Against a backdrop of feminist commitment, women wear them as a cherished and proud piece of lingerie. Let’s take a closer look at a French brand that will make you forget about your period: Loop!

The Menstrual Panty: The Future of Feminine Hygiene

The market for menstrual panties is experiencing rapid growth. According to Future Market Insights, this undergarment is expected to grow by 15.8% by 2030. Effective, stylish, and eco-friendly, menstrual panties are increasingly appealing to consumers seeking a practical and comfortable item. But beyond the private sphere, this product has quickly become a significant societal topic. Menstrual panties help to break the taboo surrounding menstruation and restore women’s full power over their femininity. Thus, panties are gradually replacing traditional hygiene products and are on their way to becoming a reference in the feminine hygiene market.

Loop: The Period Panty Under the Microscope

The Panty as a Fashion Piece

Who said you can’t feel beautiful during your period? At Loop, menstrual panties are not seen as a cheap pair of underwear hidden at the back of the drawer, but rather as an elegant fashion piece that proudly highlights women’s curves. With lace details, a deep black color, or delicate embellishments, this lingerie is distinctly feminine. And that’s one of the brand’s promises: to accompany women in their femininity, even when hormones are playing with emotions!

Menstrual Panties for All Women

The label has created a line of period panties for all women: Herloop. Whether you are an active woman, a sporty woman, a businesswoman, a mother, or a partner, the Loop panty is made for you. In this collection, the underwear comes in various styles to fit any moment of daily life: low-rise panties, thongs, heavy flow panties, high-waisted panties, and panty packs… There’s something for every taste, body shape, and flow!

A Unique Craftsmanship

Loop is also about choosing quality. The Lyon-based brand guarantees its users a product that is not only aesthetic but also comfortable and absorbent. To achieve this, they rely on a network of reliable collaborators and innovative materials.

With this underwear, the brand’s goal is to make us forget we are wearing panties! The product aims to be discreet, thin, and very pleasant to wear.

Finally, in their process, the creators also advocate for environmental and animal causes: the panties are said to be vegan and are designed with an ecological approach.