The Louis Vuitton Carousel: A Magical Invitation at Place Vendôme for the Holidays
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At the end of the year 2024, Louis Vuitton sets its bags in the heart of Paris: a multicolored carousel has indeed taken up residence at Place Vendôme for the holiday season. This free event, open to all until January 1, 2025, celebrates the art of travel and the festive universe of the famous trunk maker. Magical and wildly vintage, the Louis Vuitton carousel promises a breathtaking Christmas for Parisians and tourists alike.
A vintage carousel in the heart of Parisian luxury
It’s hard to miss this sparkling installation nestled among the jewels of Place Vendôme. Just a few steps from the iconic Louis Vuitton boutique, this carousel adorned with vibrant hues and monogrammed ornaments embodies the magic of the holiday season. The “Holiday” theme of the House comes to life through an astonishing menagerie: ostrich, giraffe, leopard, snail, gazelle, greyhound, and zebra. Each animal, stylized and dressed in the iconic patterns of Louis Vuitton, invites visitors to embark on a timeless journey.
This carousel, much more than a simple attraction, transforms the art of luxury into an interactive and accessible experience. Free and open to all, it reflects Louis Vuitton’s desire to combine prestige and sharing, offering a unique moment in an enchanting setting.
A dive into the heritage of Louis Vuitton
The Louis Vuitton carousel is not just a festive nod: it is part of the House’s history. Its design is directly inspired by the 1900 Paris Exposition Universelle, where Georges Vuitton, son of the founder, imagined a spectacular stand to showcase the brand’s creations. At that time, a carousel draped in blue velvet and adorned with gold served as a backdrop for a selection of trunks and travel items, symbolizing the craftsmanship and innovation of the House.
This new modern interpretation pays homage to this heritage by blending nostalgia and glamour. The iconic trunks have given way to whimsical creatures, but the spirit of travel and exploration remains central. Through this scenography, Louis Vuitton highlights its DNA: a House where elegance meets innovation, and where every detail tells a story.
An international and digital campaign
While Paris is the highlight of this initiative, the Louis Vuitton carousel is part of a global campaign. Similar installations are emerging in several Asian cities, notably in Macau, Shanghai, Hangzhou, and Yokohama. This expansion reflects the international aura of the House, which strives to reach an ever-broader audience while remaining rooted in its traditions.
In parallel, Louis Vuitton is focusing on digital to amplify the experience. The House offers an augmented reality filter on Instagram, allowing users to virtually dive into the world of the carousel. Customizable digital greeting cards are also available on the official website, enhancing interaction with customers and fans of the brand. This blend of physical and digital events illustrates a modern and inclusive approach, in line with Louis Vuitton’s ambitions.
A must-see event for the holidays
At a time when Paris adorns itself with its most beautiful lights, the Louis Vuitton carousel stands out as a must-see event. This is not just about celebrating luxury, but also about creating unique memories. For fashion enthusiasts, art lovers, or families seeking wonder, this carousel is a poetic and extraordinary stop.
Practical Information
To enjoy this magical experience, head to Place Vendôme until January 1, 2025. The opening hours of the LOUIS VUITTON carousel are as follows:
- Monday to Friday and public holidays: from 12 PM to 7 PM
- Weekends: from 10 AM to 8 PM
Admission is free, and no ticket is required. Don’t miss this unique opportunity to experience the spirit of the holidays in the Louis Vuitton way, under the sparkling golds of Place Vendôme.
