Rosalía, modern muse for Calvin Klein

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In a ballet of sensuality and modernity, Calvin Klein unveils its new autumn campaign, embodied by the talented Rosalía. The Spanish artist, known for her bold creations and avant-garde aesthetic, stands out as the face of a collection of lingerie that transcends conventions.

A captivating visual universe

Photographed by the visionary Carlijn Jacobs, this campaign merges a sensuality that is daring with surreal storytelling. Rosalía, dressed in the new Icon Cotton Modal line, flourishes in intriguing settings, where she finds herself either in a bathtub accompanied by a snake or in a bold urban style, sporting baggy jeans over her iconic lingerie. The singer expresses her attachment to the brand, emphasizing: “Calvin Klein underwear has been part of my wardrobe for years. I love the brand, and it’s an honor to participate in the campaign: it feels like coming full circle.“

“Calvin Klein underwear has been part of my wardrobe for years.” – Rosalía

Joining contemporary icons such as Bad Bunny and Camila Morrone, Rosalía aligns herself with a lineage of artists who, through their creativity, redefine the standards of fashion. With a revenue increase of 5% according to the latest reports from PVH, Calvin Klein confirms its position as a leader by blending boldness and elegance.

This collaboration is not just a simple campaign, but a true artistic manifesto that reminds us that fashion, much like music, has the power to transcend borders and evoke emotions. Through this initiative, Calvin Klein and Rosalía invite us to rediscover the beauty and creativity that shape our era.