Scandinavian Cosmetic Brands: Why Is Everyone Obsessed with Them?
This publication is also available in: 
Français 
English (UK) 
Deutsch 
Italiano 
Español
A beauty that invites us to slow down, take quality time for ourselves, and enhance our skin? Tempting, right? Well, that's exactly what Scandinavian beauty offers. Let's zoom in on this cosmetic revolution from the North.
A sea salt exfoliating scrub, an eye contour mask with organic oils, an aromatherapeutic blend in the form of a lip balm… Nordic beauty treatments all share this common point: they are formulated from unprocessed, pure, and organic ingredients aimed at benefiting our skin without damaging it. Nothing new in the cosmetics market, you might say? But what if Scandinavian beauty went beyond just a healthy composition? What if it promised more than just a simple natural makeover? And what if the secret to beautiful skin lay in the very philosophy of Scandinavian cosmetic brands?
That’s what this article promises to teach you.
With a key takeaway: integrating Scandinavian skincare products into your beauty routine can significantly influence your lifestyle, and in a positive way!
What is the Nordic beauty routine?
Scandinavian beauty is above all a conscious beauty that invites every woman to take care of herself in an intuitive and natural way.
In Sweden, Norway, Iceland, and Denmark, the art of living, known as Hygge, is a philosophy for many Nordics. The work-life balance is widely respected, healthy food, sports, and organic products are democratized, clean lines and natural materials are favored both in interiors and on minimalist clothing, etc. In short, in Scandinavia, there is a real interest in slow living. And in the realm of beauty, it’s the same. Natural and raw ingredients, aesthetic minimalism, effectiveness, and simplicity… Cosmetic brands offer a unique beauty experience: a return to the essence of skincare, which is simple yet effective, and supports the vision of true, raw, unadorned beauty.
This unique beauty is supported by principles that only Nordics know how to embody. Danish, Finnish, or even Norwegian cosmetics are said to be:
- minimalist: clean packaging, short formulas, simple products… Scandinavian beauty products focus on essentials both in aesthetics and composition. There is no room for superfluous, as the priority is effectiveness.
- nature-inspired: in Nordic countries, nature is an integral part of life. Raw and vegetal, it naturally inspires Scandinavian cosmetic brands to create products with formulas composed of 100% natural and unprocessed ingredients. Sustainability and circular production are also widely emphasized.
- holistic: it encourages women to take care of themselves intuitively by listening to their bodies and paying attention to their skin and its needs. This aligns with the idea of being in conscious beauty, that is, in harmony with what the body demands, not the other way around.
L:A Bruket, Colekt, Sprekenhus… These beauty labels are now known beyond the Nordic territory. So much so that this type of dermocosmetic care has become a real beauty trend in France and the rest of Europe.
The growing interest in these innovative brands with a Green footprint is first explained by the lifestyle. As mentioned earlier, Northern girls know how to take care of themselves. Whether it’s about food, sleep, or the products they apply to their skin, Scandinavians make it a point to choose products that benefit them. And this well-being advocacy has largely spread beyond borders, with the trendsetter: Covid. During the pandemic, hundreds of thousands of people finally took the time to do things for themselves. This return to self, to essentials, has made many women feel the need to take time off to care for their skin, pamper themselves, and feel good.
Consumer needs have thus evolved. The demand is generally shifting towards more natural products and more effective formulas, unlike the low-cost offer flooding the market with cheap cosmetics whose composition is untrustworthy.
The vision and commitment that brands carry are also sought after by users. Authenticity, minimalism, and modernity are strong elements that resonate with Europeans, and Scandinavian cosmetic brands master these codes perfectly.
Ultimately, Scandinavian beauty appeals because it offers a unique, differentiating proposition. By promoting a truly intuitive beauty experience, brands invite women to reconnect with their image naturally. It’s more than just applying a simple product to the face, it’s loving oneself by taking care of oneself.
Choosing skincare products and beauty accessories
According to Northern girls, to have beautiful skin, you need to pay particular attention to the choice of products and the techniques applied.
A good product is a care guided by the quality of its formula. Rather than providing a quick but fleeting solution, quality care will act in the long term, helping the skin to overcome its weaknesses or strengthen itself. It is a travel companion, a daily ally that easily integrates into a skinimalist beauty routine.
The choice of ingredients and formula is just as important. The purity of the components, their origins, their certifications, the technology used to enhance the power of the molecules… All this reflects the brand’s commitment through its approach and production.
Finally, a good product is one that meets the needs of the skin. Hydration, elasticity, vitality… Needs and issues differ from one skin to another, from one environment to another, from one lifestyle to another. To ensure effective care, it is crucial to choose your care based on your needs and nothing else.
The importance of gestures and protocol
Gestures account for 50% of the work.
You may have the entire range of the trendiest Scandinavian cosmetic brand, but if you do not apply your products in the correct order or with the right techniques, your serum will end up in the drawer.
That is why the beauty routine is important. But far from being restrictive, it follows Scandinavian rules. Understand that it is minimalist. Between 3 to 5 steps are enough to leave you with the impression of plumper and revitalized skin. Focus on cleansing, hydration, and elasticity.
And for that, nothing beats applying the right gestures. Face Yoga, for example, is an excellent practice to integrate into your daily routine. By applying localized self-massage movements, you enhance the actives of your products and promote collagen production, thereby firming your skin and its elasticity.
For this, you can use your hands by learning self-massage techniques or rely on beauty tools like a face brush, Gua Sha, Roller, or even the latest LED technologies.
According to Northern girls, to have beautiful skin, you need to pay particular attention to the choice of products and the techniques applied.
A good product is a care guided by the quality of its formula. Rather than providing a quick but fleeting solution, quality care will act in the long term, helping the skin to overcome its weaknesses or strengthen itself. It is a travel companion, a daily ally that easily integrates into a skinimalist beauty routine.
The choice of ingredients and formula is just as important. The purity of the components, their origins, their certifications, the technology used to enhance the power of the molecules… All this reflects the brand’s commitment through its approach and production.
Finally, a good product is one that meets the needs of the skin. Hydration, elasticity, vitality… Needs and issues differ from one skin to another, from one environment to another, from one lifestyle to another. To ensure effective care, it is crucial to choose your care based on your needs and nothing else.
Scandinavian cosmetic brands are all the rage. And if they work so well with the female audience, it’s because they appeal both for their vision and the effectiveness of the products. But before you dive headfirst into the entire range of the trendiest Scandinavian beauty label, remember that it’s only by integrating your beauty routine into a healthy lifestyle that the results on your skin will be noticeable.
Image on the cover: © Pexel
