Why Choose the Comfortable Bra La Nouvelle?

This publication is also available in: Français English (UK) Deutsch Italiano Español

Presenting itself as a stroll between softness and freedom, the brand La Nouvelle offers women’s lingerie that is bold and timeless, designed for women and their well-being. Embracing the philosophy of slow bra, with its comfortable wireless bras, the brand combines support and elegance while addressing current eco-responsible challenges. Discover a brand created by women for women.

Why embrace the slow bra trend offered by La Nouvelle? 

Combining comfort and elegance, this is a challenge that has inspired lingerie creators for years.

Founded in 2006, La Nouvelle sought to meet this demand by stepping into the slow bra trend, with a model of comfortable wireless bras. Offering a more natural and gentle support for the bust, it proves to be more pleasant to wear and reduces the risk of pain and injuries.

La Nouvelle aimed to develop this piece with a second-skin effect, creating a comfortable bra that can adapt to all body types, with well-thought-out cuts and refined designs, so that every woman who wears it feels beautiful and free in her movements.

A comfortable and elegant bra

La Nouvelle’s primary goal is to offer women a comfortable bra with a delicate and sexy aesthetic, to showcase their femininity and provide them with a new perspective on their bodies.

Jane Birkin, Catherine Deneuve, a film, a song, a fabric… The inspirations of La Nouvelle are numerous, but they all converge in a retro DNA, soaked in femininity and the spirit of freedom of the 70s. All with a touch of modernity.

The pieces are adorned with a signature detail, a golden lurex trim, silver or colored, making the comfortable bra an integral part of the outfit.

Pieces for women, designed by women

For 17 years, an entirely female team has brought Alix’s ideas to life, to support women at every moment of their lives, since their adolescence.

La Nouvelle also supports organizations dedicated to women’s causes, donating a percentage of sales or providing product stock.

A comfortable and responsible bra 

The brand makes it a point to develop in accordance with eco-responsible challenges. On one hand, by using over 40% eco-designed materials and choosing certified partners in France and nearby Europe. Additionally, by opting for artisanal creation of custom-made pieces, with a controlled production rhythm to avoid surplus, and focusing on packaging that is minimized and composed of recycled, recyclable, and reusable elements.

The notion of sustainability is also embedded in pieces made with durable and easy-care materials, and timeless designs, which can easily mix with other pieces.

Sexy, comfortable, and environmentally friendly creations, that’s why we love La Nouvelle!