Why is everyone scrambling for The Row’s Margaux bag?

This publication is also available in: Français English (UK) Deutsch Italiano Español

The Olsen sisters’ brand has been on our minds for the past few months. After the buzz surrounding The Row’s crescent bag, another model is now shaking up the trends. Although it was released in 2022, the Margaux bag from The Row is experiencing a new wave of glory since late 2023. Fashion enthusiasts can’t get enough of it, and its success confirms the ever-growing influence of the American brand. Let’s discover this new it-bag that is just a breath away from overshadowing the unbeatable Birkin!

Why is everyone talking about the Margaux bag from The Row?

This isn’t the first time we’ve talked about the Olsen sisters’ brand on Modalova. The twins who defined our youth are now elevating our silhouette. Founded in 2006, The Row charms with its elegant, timeless wardrobe that perfectly embraces the Quiet Luxury trend. The brand’s keen vision has allowed the label to quickly gain notoriety and observe a growing volume of searches for its pieces.

Moreover, the appeal of influencers to The Row has allowed the brand to gain visibility and establish itself among the most sought-after and appreciated labels of the moment. Notably, we can mention Kendall Jenner, who boosted searches for the half-moon bag from The Row with its contemporary and enchanting cut.

2024 looks just as promising for Mary-Kate and Ashley Olsen, who have just entered the top 20 of the prestigious Lyst index rankings. The return of the Margaux bag from The Row marks a new momentum for the brand. Released in 2022, the bag is more than ever at the center of trends inspired by minimalism, which seem to be making a comeback this year.

The leather piece, dubbed “the new Birkin” by British Vogue Magazine, has quickly become the must-have it-bag. Spotted on fashion icons like Zoë Kravitz and Jennifer Lawrence, the piece is at the heart of all discussions and even outshines some industry giants. This excitement around the Margaux bag from The Row is underscored by a significant increase of 93% in search rates related to the brand.

Why is the Margaux bag from The Row an it-bag?

While we have only sworn by the Birkin for years, Hermès’ signature bag seems to have a serious competitor this year. If the Margaux bag from The Row stirs so much passion, it can be explained by a miracle recipe that combines simplicity and practicality. This tote-style piece allows you to carry your entire little life with you while maintaining a elegant, refined, and timeless silhouette.

More affordable than the Hermès bag (€4,760 – €7,470), the bag is also available in Italian leather. Offered in various sizes, it attracts with a wide range of colors and different leather working techniques.

Designed with two handles for carrying it on the shoulder or arm, the bag features a fine straight stitch along each side. A minimalist and feminine detail that structures the piece with elegance. Its sides are crafted with soft leather gussets, complemented by a strap and a toggle clasp.

The bag adds character to an outfit while remaining feminine and timeless. It can be paired with different styles using smooth or embossed saddle leather, or even a model in matte grained calfskin. It complements both everyday looks and more dressed-up pieces, thanks to its shades of silk, chocolate, moka, burgundy, or intense black.

A hallmark of Quiet Luxury, the brand discreetly and elegantly places its insignia on one side of the Margaux bag from The Row. Find this it-bag on Modalova!

Photos: Pinterest