Why Khaby Lame Will Become a Fashion Icon?
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The most followed TikToker in the world, with 149.6 million subscribers, has already had his own Khaby x BOSS spring-summer 2022 fashion capsule (a limited edition collection resulting from the creative collaboration between Khaby Lame and Hugo Boss). Khaby Lame, whose real name is Khabane Lame, became known for his humorous videos on the Chinese social media platform and is now recognized for his style. Hugo Boss drew inspiration from Khaby Lame’s boldness, and we’ll explain why we are sure that brands will be eager to leverage his popularity, humor, and charisma as a social media star to attract the new generation.
Who is Khaby Lame?
Khaby Lame is a 22-year-old Senegalese-Italian comedian who has taken TikTok by storm with his hilarious “life hacks” videos. Without speaking, he takes existing tutorial videos with more or less complex explanations and parodies them in a simplified and hilarious way. What makes him successful? A very visual humor that embraces the codes of silent comedy while mocking social media, and an authenticity that instantly makes you want to be his friend.
He was born in Dakar, Senegal on March 9, 2000, and even though he has lived in Italy since he was one year old, it was only in August 2022 that Khaby Lame became an Italian citizen.
Since June 22, 2022, he has officially been the most followed TikTok personality in the world!
Why can we easily identify with him?
Because he started very humbly, sometimes dressed in a simple streetwear jogging that we all have in our closet, with a desire to make people laugh and poke fun at the overly complicated DIY videos that flood the internet. He began posting on the platform from his bedroom to do what he loves most in the world—sharing his humor—and it works!
The new generation knows that the traditional model no longer works and that social media allows success by valuing authenticity. And being authentic is precisely what we love about Khaby Lame, who has developed a new type of influence based on naturalness.
It’s easier to identify with Khaby Lame than with influencers whose photos are staged while they engage in drop shopping. When a 22-year-old successfully becomes the king of TikTok, it makes many dream!
The perfect storytelling
Leaving Senegal with his parents at the age of one, he arrived in Italy where he still resides. Until March 2020, he worked in a factory as a machine operator. He was laid off due to the pandemic, and it was then that he discovered the power of TikTok. Hard to imagine that just two years later, he would pose for Hugo Boss!
Are you following me? The storytelling is perfect and fits into the imagination of the new influencer who started from nothing and will collaborate with the biggest luxury brands. This is what it means to bounce back from failure!
Khaby Lame, beyond being a phenomenon, is above all the beautiful fairy tale of a Senegalese immigrant in Italy who became a multimillionaire thanks to his personality and charisma, all without saying a word. Hence, the perfect model of success at this moment.
View this post on InstagramWho is Khaby Lame?
Khaby Lame is a 22-year-old Senegalese-Italian comedian who has taken TikTok by storm with his hilarious “life hacks” videos. Without speaking, he takes existing tutorial videos with explanations that are more or less complex and parodies them in a simplified and hilarious way. What makes him successful? A very visual humor that borrows from the silent comedy tradition, poking fun at social media, and an authenticity that instantly makes you want to be his friend.
He was born in Dakar, Senegal, on March 9, 2000, and even though he has lived in Italy since he was one year old, it was only in August 2022 that Khaby Lame became an Italian citizen.
As of June 22, 2022, he is officially the most followed TikTok personality in the world!
Why can we easily relate to him?
Because he started very humbly, sometimes dressed in a simple streetwear joggers we all have in our closet, with a desire to make people laugh and to poke fun at the overly complicated DIY videos that abound online. He began posting on the platform from his bedroom to do what he loves most in the world: sharing his humor, and it works!
The new generation knows that the traditional model no longer works and that social media allows for success by valuing authenticity. And being authentic is exactly what we love about Khaby Lame, who has developed a new type of influence based on naturalness.
It’s easier to relate to Khaby Lame than to influencers with staged photos doing drop shopping. A 22-year-old who succeeds in becoming the king of TikTok makes many dream!
The perfect storytelling
Having left Senegal with his parents at the age of one, he arrived in Italy where he still resides. Until March 2020, he worked in a factory as a machine operator. He was laid off due to the pandemic, and it was at that moment that he discovered the power of TikTok. Hard to imagine that just two years later, he would be modeling for Hugo Boss!
Are you following me? The storytelling is perfect and fits into the imagination of the new influencer who started from nothing and is going to collaborate with the biggest luxury brands. This is what we call bouncing back from failure!
Khaby Lame, beyond the phenomenon, is primarily the beautiful fairy tale of a Senegalese immigrant in Italy who became a multimillionaire thanks to his personality and charisma, all without saying a word. Thus, the perfect model of success at present.
Khaby Lame: From TikTok to the Fashion World
It didn’t take long for him to be propelled into a fashion icon, a universe he is discovering, as he stated in an interview: “I am truly honored to be part of the fashion world. I just started making videos, and it’s a new world for me”
As mentioned, it is Hugo Boss who had the chance to collaborate with Khaby Lame for the Boss x Khaby capsule consisting of a hoodie, a doll in his likeness, and a jacket.
There is no shortage of projects; it’s simple, Khaby is invited everywhere: Milan Fashion Week, New York…
Why do brands love Khaby Lame?
First, because he has 149.6 million followers and any brand seeks to rejuvenate its image while riding the trends. And what better than to collaborate directly with the man who has the largest community in the world?
- In my opinion, there are several reasons why brands will fight to work with Khaby. The first: He is not familiar with the fashion world, and his videos went viral even without a particular style. This is a golden opportunity for brands that will want to dress him to associate their style with his image, and that’s exactly what Hugo Boss did first.
The second reason is that brands want to enjoy the luxury of collaborating with the most followed influencer on the planet while also redefining the concept of authenticity, success, and empowerment for the younger generation.
The Milan and New York Fashion Weeks have understood the power of the influencer: by inviting him to events, they provoke a renewed interest in fashion and designers.
The success of Khaby Lame is truly fascinating in the image-driven society we live in. He proves that words are not necessary to make the whole world laugh.
TikTok… this amazing source of inspiration is endless for understanding today’s world, even though the reality that we are sold on social media is far from being beneficial for our mental health, like this new Passport Challenge trend.
