{"id":102823,"date":"2025-09-23T14:04:15","date_gmt":"2025-09-23T13:04:15","guid":{"rendered":"https:\/\/zine.modalova.com\/zine\/?p=102823"},"modified":"2025-09-23T14:04:15","modified_gmt":"2025-09-23T13:04:15","slug":"trends-2026-towards-real-eco-responsibility-goodbye-greenwashing","status":"publish","type":"post","link":"https:\/\/us.modalova.com\/zine\/trends-2026-towards-real-eco-responsibility-goodbye-greenwashing\/","title":{"rendered":"Trends 2026: Towards Real Eco-Responsibility, Goodbye Greenwashing!"},"content":{"rendered":"\n

2026 will be sustainable or it won’t be at all! And it\u2019s the famous trend forecasting agency Nelly Rodi<\/strong> that says: “Consumers now want products and practices that fully incorporate eco-responsibility, going beyond mere greenwashing. This involves short supply chains, recycled or biodegradable materials, and initiatives aimed at reducing waste.<\/em>“
In 2026, we no longer want pretenses: sustainability has become a must, not an option. So get your green marks ready, set, go!<\/p>\n\n\n\n

<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div>
View this post on Instagram<\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/a>

A post shared by Eunomia \ud83d\udd75\ufe0f\u200d\u2640\ufe0f| raising awareness on greenwashing\ud83c\udfa8 (@sophie_eunomia)<\/a><\/p><\/div><\/blockquote>\n\n\n\n

What is greenwashing?<\/h2>\n\n\n\n

We hear about it everywhere, but what exactly is this famous greenwashing<\/a><\/strong>? In two words: bluff. It\u2019s when a brand paints itself green to seduce<\/strong>, without changing anything fundamentally. A typical example: the “eco-responsible” collection of a fast fashion brand, while it releases thousands of new models every week.<\/p>\n\n\n\n

It\u2019s a bit like putting an Instagram “nature” filter on a photo taken on the side of a highway. It sounds nice, it flatters the conscience, but in real life\u2026 it still pollutes just as much. And spoiler: in 2026, that won\u2019t pass anymore.<\/p>\n\n\n\n

<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div>
View this post on Instagram<\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/a>

A post shared by Alerte Greenwashing (@alertegreenwashing)<\/a><\/p><\/div><\/blockquote>\n\n\n\n

Greenwashing: it wouldn\u2019t cost more to act<\/h2>\n\n\n\n

We often hear: “yes, but acting for the planet costs too much.” False! In the long run, companies that focus on sustainability benefit. Less waste, less overproduction, more customer loyalty\u2026 everyone wins.<\/strong><\/p>\n\n\n\n

Greenwashing, on the other hand, can be very costly<\/a>: instant bad buzz on social media, hefty fines for false advertising, and above all\u2026 loss of trust. And when it comes to image, we all know: lost trust = trust that is very difficult to regain.<\/p>\n\n\n\n

In short, in 2026, not being genuinely eco-responsible is like showing up in socks and sandals at a gala: a faux pas that doesn\u2019t forgive.<\/p>\n\n\n

\n
\"\"