{"id":104795,"date":"2025-11-21T19:21:49","date_gmt":"2025-11-21T18:21:49","guid":{"rendered":"https:\/\/zine.modalova.com\/zine\/?p=104795"},"modified":"2025-11-24T09:54:43","modified_gmt":"2025-11-24T08:54:43","slug":"new-era-luxury-watches-strategy-scarcity-style","status":"publish","type":"post","link":"https:\/\/us.modalova.com\/zine\/new-era-luxury-watches-strategy-scarcity-style\/","title":{"rendered":"A new era for luxury watches: strategy, scarcity, and style"},"content":{"rendered":"\n<p>In 2025, owning a luxury watch is no longer just about prestige \u2014 it&#8217;s about timing, territory, and understanding the shifting codes of global access. Between ethical production, digital competition, and curated scarcity, the modern timepiece is now as strategic as it is stylish.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Geopolitical tensions reshape the supply chain<\/h2>\n\n\n\n<p>For decades, the flow of Swiss-made timepieces into key global markets was almost uninterrupted. Today, new trade barriers, regional tariffs, and shifting economic policies have fractured this long-standing equilibrium. Distribution patterns are no longer driven by legacy \u2014 they\u2019re led by profitability, speed, and regional strategy.<\/p>\n\n\n\n<p>In response to these shifts, brands are investing in regional hubs in the Gulf and Southeast Asia, where customs processes are streamlined. Meanwhile, traditional Western markets are facing <strong>curated scarcity<\/strong>, as supply is diverted toward higher-growth zones. The <a href=\"https:\/\/www.jckonline.com\/editorial-article\/swiss-watch-exports-drop\/\" target=\"_blank\" rel=\"noopener\">Swiss watch export trends<\/a> reflect this recalibration of the industry: not a decline, but a redistribution of priority.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104798\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Geopolitical-tensions-reshape-the-supply-chain-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1334x2000.jpg\" alt=\"\" class=\"wp-image-104798 lazyload\" title=\"\"><noscript><img decoding=\"async\" width=\"1334\" height=\"2000\" data-id=\"104798\" src=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Geopolitical-tensions-reshape-the-supply-chain-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1334x2000.jpg\" alt=\"\" class=\"wp-image-104798 lazyload\" title=\"\" srcset=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Geopolitical-tensions-reshape-the-supply-chain-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1334x2000.jpg 1334w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Geopolitical-tensions-reshape-the-supply-chain-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-200x300.jpg 200w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Geopolitical-tensions-reshape-the-supply-chain-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-768x1152.jpg 768w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Geopolitical-tensions-reshape-the-supply-chain-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1024x1536.jpg 1024w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Geopolitical-tensions-reshape-the-supply-chain-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1366x2048.jpg 1366w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Geopolitical-tensions-reshape-the-supply-chain-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-scaled.jpg 1707w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/noscript><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The new centers of watch desire<\/h2>\n\n\n\n<p>In today\u2019s market, first access isn\u2019t dictated by geography \u2014 it\u2019s about momentum. High-growth cities like Dubai, Singapore, and Seoul are becoming the primary destinations for flagship releases. The logic is simple: where demand is strong and liquid, allocation follows.<\/p>\n\n\n\n<p>For style-driven buyers, this shift changes the dynamic. Watches are no longer just statements of taste \u2014 they\u2019re assets. Many clients, especially women, now approach luxury timepieces with both aesthetic instinct and <strong>investment acuity<\/strong>. Scarcity is not a challenge \u2014 it\u2019s a power play, and knowing <strong>where<\/strong> and <strong>when<\/strong> to buy is part of the new luxury vocabulary.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104799\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/The-new-centers-of-watch-desire-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1336x2000.jpg\" alt=\"\" class=\"wp-image-104799 lazyload\" title=\"\"><noscript><img decoding=\"async\" width=\"1336\" height=\"2000\" data-id=\"104799\" src=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/The-new-centers-of-watch-desire-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1336x2000.jpg\" alt=\"\" class=\"wp-image-104799 lazyload\" title=\"\" srcset=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/The-new-centers-of-watch-desire-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1336x2000.jpg 1336w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/The-new-centers-of-watch-desire-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-200x300.jpg 200w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/The-new-centers-of-watch-desire-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-768x1150.jpg 768w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/The-new-centers-of-watch-desire-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1026x1536.jpg 1026w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/The-new-centers-of-watch-desire-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1368x2048.jpg 1368w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/The-new-centers-of-watch-desire-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-scaled.jpg 1710w\" sizes=\"(max-width: 1336px) 100vw, 1336px\" \/><\/noscript><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Rarity as an intentional strategy<\/h2>\n\n\n\n<p>The days of overproduction and rapid seasonal launches are giving way to something more deliberate: <strong>editorial precision<\/strong>. Leading watchmakers are dialing back output, focusing on timeless silhouettes and reducing release volumes. Limited editions are no longer just about exclusivity \u2014 they represent brand integrity and collector alignment.<\/p>\n\n\n\n<p>This cultivated scarcity strengthens the resale market, now viewed not as a secondary channel, but as a <strong>reliable indicator of value<\/strong>. Today\u2019s buyers are watching not only what brands produce, but how long they wait before doing so \u2014 and what that signals.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104801\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Rarity-as-an-intentional-strategy-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1125x2000.jpg\" alt=\"\" class=\"wp-image-104801 lazyload\" title=\"\"><noscript><img decoding=\"async\" width=\"1125\" height=\"2000\" data-id=\"104801\" src=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Rarity-as-an-intentional-strategy-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1125x2000.jpg\" alt=\"\" class=\"wp-image-104801 lazyload\" title=\"\" srcset=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Rarity-as-an-intentional-strategy-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1125x2000.jpg 1125w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Rarity-as-an-intentional-strategy-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-169x300.jpg 169w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Rarity-as-an-intentional-strategy-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-768x1365.jpg 768w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Rarity-as-an-intentional-strategy-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-864x1536.jpg 864w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Rarity-as-an-intentional-strategy-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1152x2048.jpg 1152w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Rarity-as-an-intentional-strategy-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-scaled.jpg 1440w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><\/noscript><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The digital showroom: closer, but more competitive<\/h2>\n\n\n\n<p>Luxury no longer lives only behind boutique counters. In 2025, the digital sphere has become the new front row \u2014 a curated, immersive space where brands manage pricing, storytelling, and exclusivity. Direct-to-consumer strategies are now standard, allowing brands to offer personalization, direct engagement, and secure <a href=\"https:\/\/extension.msstate.edu\/publications\/best-practices-for-shopping-online\" target=\"_blank\" rel=\"noopener\">authentication of orders<\/a>.<\/p>\n\n\n\n<p>But with this increased accessibility comes intense competition. From invitation-only drops to time-sensitive online exclusives, the digital experience mimics the high-stakes energy of fashion street culture \u2014 just reframed in silk and sapphire crystal. The <strong>way<\/strong> you purchase a timepiece now matters as much as the piece itself.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104802\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/The-digital-showroom-closer-but-more-competitive-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1600x2000.jpg\" alt=\"\" class=\"wp-image-104802 lazyload\" title=\"\"><noscript><img decoding=\"async\" width=\"1600\" height=\"2000\" data-id=\"104802\" src=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/The-digital-showroom-closer-but-more-competitive-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1600x2000.jpg\" alt=\"\" class=\"wp-image-104802 lazyload\" title=\"\" srcset=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/The-digital-showroom-closer-but-more-competitive-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1600x2000.jpg 1600w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/The-digital-showroom-closer-but-more-competitive-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-240x300.jpg 240w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/The-digital-showroom-closer-but-more-competitive-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-768x960.jpg 768w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/The-digital-showroom-closer-but-more-competitive-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1229x1536.jpg 1229w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/The-digital-showroom-closer-but-more-competitive-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1638x2048.jpg 1638w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/noscript><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Collecting in 2025: knowledge, timing, and influence<\/h2>\n\n\n\n<p>The modern collector doesn\u2019t rely on heritage alone. Informed by forums, resale analytics, and digital communities, today\u2019s luxury watch buyer is <strong>strategic, data-driven, and socially attuned<\/strong>.<\/p>\n\n\n\n<p>This new profile increasingly includes women \u2014 collectors who navigate the space with the same authority they bring to couture or fine jewelry. A single red carpet moment or editorial feature can send a model into overdrive, and those watching the signals know exactly when to make a move. In this world, style meets instinct, and timing is everything.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104800\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Collecting-in-2025-knowledge-timing-and-influence-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1333x2000.jpg\" alt=\"\" class=\"wp-image-104800 lazyload\" title=\"\"><noscript><img decoding=\"async\" width=\"1333\" height=\"2000\" data-id=\"104800\" src=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Collecting-in-2025-knowledge-timing-and-influence-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1333x2000.jpg\" alt=\"\" class=\"wp-image-104800 lazyload\" title=\"\" srcset=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Collecting-in-2025-knowledge-timing-and-influence-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1333x2000.jpg 1333w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Collecting-in-2025-knowledge-timing-and-influence-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-200x300.jpg 200w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Collecting-in-2025-knowledge-timing-and-influence-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-768x1152.jpg 768w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Collecting-in-2025-knowledge-timing-and-influence-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1024x1536.jpg 1024w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Collecting-in-2025-knowledge-timing-and-influence-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1365x2048.jpg 1365w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Collecting-in-2025-knowledge-timing-and-influence-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-scaled.jpg 1707w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/noscript><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ethics and excellence: a new standard of luxury<\/h2>\n\n\n\n<p>Sustainability is no longer a <a href=\"https:\/\/us.modalova.com\/zine\/why-luxury-marketing-focuses-experience\/\">marketing<\/a> posture \u2014 it&#8217;s a <strong>pillar of value<\/strong>. Leading maisons are rethinking their operations to favor responsible sourcing, reduced emissions, and ethical craftsmanship. And while this move toward transparency is welcome, it also impacts availability.<\/p>\n\n\n\n<p>Slow production cycles and ethical constraints lead to fewer releases, more intentional launches, and a kind of <strong>eco-luxury scarcity<\/strong>. The appeal lies not only in owning a rare object \u2014 but in knowing that it reflects a conscious, forward-thinking approach to excellence.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"104803\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Ethics-and-excellence-a-new-standard-of-luxury-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1206x2000.jpg\" alt=\"\" class=\"wp-image-104803 lazyload\" title=\"\"><noscript><img decoding=\"async\" width=\"1206\" height=\"2000\" data-id=\"104803\" src=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Ethics-and-excellence-a-new-standard-of-luxury-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1206x2000.jpg\" alt=\"\" class=\"wp-image-104803 lazyload\" title=\"\" srcset=\"https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Ethics-and-excellence-a-new-standard-of-luxury-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1206x2000.jpg 1206w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Ethics-and-excellence-a-new-standard-of-luxury-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-181x300.jpg 181w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Ethics-and-excellence-a-new-standard-of-luxury-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-768x1274.jpg 768w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Ethics-and-excellence-a-new-standard-of-luxury-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-926x1536.jpg 926w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Ethics-and-excellence-a-new-standard-of-luxury-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-1235x2048.jpg 1235w, https:\/\/us.modalova.com\/zine\/wp-content\/uploads\/2025\/11\/Ethics-and-excellence-a-new-standard-of-luxury-A-new-era-for-luxury-watches-strategy-scarcity-and-style-Modalova-scaled.jpg 1543w\" sizes=\"(max-width: 1206px) 100vw, 1206px\" \/><\/noscript><\/figure>\n<\/figure>\n\n\n\n<p>In 2025, owning a luxury watch is about more than precision or aesthetics \u2014 it\u2019s about perspective. It\u2019s about reading the market, recognizing the emotional and economic value of scarcity, and understanding that the modern timepiece is a mirror of our shifting world.<\/p>\n\n\n\n<p>For those who choose wisely, a watch isn\u2019t just a marker of style \u2014 it\u2019s a personal strategy. And in the redefined geography of luxury, <strong>insight, timing, and discernment<\/strong> are the new currencies of elegance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2025, owning a luxury watch is no longer just about prestige \u2014 it&#8217;s about timing, territory, and understanding the shifting codes of global access. Between ethical production, digital competition, and curated scarcity, the modern timepiece is now as strategic [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":104797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"eltdf_count_post_views_meta":123,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[815],"tags":[],"class_list":["post-104795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-us"],"_links":{"self":[{"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/104795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/comments?post=104795"}],"version-history":[{"count":0,"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/104795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/media\/104797"}],"wp:attachment":[{"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/media?parent=104795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/categories?post=104795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/tags?post=104795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}