{"id":73191,"date":"2024-06-14T10:02:24","date_gmt":"2024-06-14T09:02:24","guid":{"rendered":"https:\/\/zine.modalova.com\/zine\/deinfluencing-trend-tiktok-generates-millions-of-views\/"},"modified":"2024-08-05T13:15:15","modified_gmt":"2024-08-05T12:15:15","slug":"deinfluencing-trend-tiktok-generates-millions-of-views","status":"publish","type":"post","link":"https:\/\/us.modalova.com\/zine\/deinfluencing-trend-tiktok-generates-millions-of-views\/","title":{"rendered":"The deinfluencing trend on TikTok generates millions of views"},"content":{"rendered":"\n

The deinfluencing trend on Tik Tok<\/strong> has garnered over 647.7 million views<\/strong> since January 18th. But can we really trust influencers who call for less consumption, claiming how useless, non-eco-friendly, and expensive the products they recently promoted are? Nonetheless, this trend, which particularly affects the beauty<\/strong> sector, is huge right now! The more or less educational videos explaining to followers why they should give up buying certain products are mushrooming.<\/p>\n\n

Will the deinfluencing trend on Tik Tok change the way we consume beauty products<\/strong>? Or is it just another trend that will eventually pass?<\/p>\n\n

An analysis of a trend<\/strong> that is shaking up the world of influencers<\/strong>.<\/p>\n\n

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How does #deinfluencing on Tik Tok aim to influence you? <\/h2>\n\n

Let’s agree on the term deinfluencing<\/strong>. It still involves influencing the purchasing behavior of followers, but this time by calling for less consumption<\/strong>. Despite its name, deinfluencing still seeks to influence.<\/p>\n\n

What makes this trend particularly interesting is that influencers, by calling for deinfluencing, are cutting off a part of their income. Sources of money that are essential for them. <\/p>\n\n

If this trend intrigues, it’s also because it involves influencers who, just a few months ago, praised equally useless and polluting products. <\/p>\n\n

The deinfluencing trend on Tik Tok mainly affects the beauty sector<\/strong> at 55%, far ahead of fashion, which only covers 12% of posts.<\/p>\n\n

@jess.cliftonn<\/a>

Declutter your home & then learn to buy less. It will change your life #deinfluence<\/a> #deinfluencing<\/a> #deinfluencingmakeup<\/a> #deinfluencingproducts<\/a> #minimalism<\/a> #minimalist<\/a> #sustainabilitytiktok<\/a> #imperfectsustainability<\/a> #sustainablelifestyle<\/a> #eco<\/a> #ecofriendly<\/a> deinfluence deinfluencing Skincare routine Make up routine <\/p> \u266c original sound – Jessica Clifton<\/a> <\/section> <\/blockquote>