{"id":73241,"date":"2024-07-05T10:01:45","date_gmt":"2024-07-05T09:01:45","guid":{"rendered":"https:\/\/zine.modalova.com\/zine\/story-of-ring-watch-garners-3-7-million-views-tiktok\/"},"modified":"2024-08-05T10:44:18","modified_gmt":"2024-08-05T09:44:18","slug":"story-of-ring-watch-garners-3-7-million-views-tiktok","status":"publish","type":"post","link":"https:\/\/us.modalova.com\/zine\/story-of-ring-watch-garners-3-7-million-views-tiktok\/","title":{"rendered":"The story of a ring watch garners 3.7 million views on TikTok"},"content":{"rendered":"\n

In 2022, TikTok amassed nearly 9 million interactions on the fashion theme. #Fashion, #Style, #Challenge, and #OOTD (which stands for “Outfit Of The Day”) are among the most popular hashtags. It must be said that the social network loves to highlight “lifestyle” content, such as “vlogs.” This format is particularly popular with fashion influencers who use it to parade in front of the camera or “unbox” products. It is precisely the “unboxing” of a watch ring that caused a stir on the TikTok planet these days. With more than 3.7 million views, the shockwave is still being felt.<\/p>\n\n

UPDATE 14\/06:<\/strong> A previous version of this article stated that \u00c9lo\u00efse Delhaye had purchased the ring on Modalova. This was a mistake. The influencer bought the ring from the Fossil website, which is a partner brand of Modalova \ud83d\ude42<\/p>\n\n

Influencer \u00c9lo\u00efse Delhaye Unboxes a Watch Ring<\/h2>\n\n

Who is \u00c9lo\u00efse Delhaye?<\/h3>\n\n

It was on YouTube that the young woman, now 24 years old, started at the age of 13. Her videos, which initially talked about hairstyles, gradually evolved into more lifestyle content. Her 113 YouTube videos document various aspects of her private life, such as moving into her new apartment, her renovations, and managing her emotions. Originally from Lille, \u00c9lo\u00efse Delhaye worked in the ready-to-wear sector during her studies. With a total of 260,500 subscribers (167K on YouTube, 48.6K on TikTok, and 45K on Instagram), the influencer is now a digital strategy consultant. She also teaches in several schools in northern France.<\/p>\n\n

\u00c9lo\u00efse Delhaye’s Unboxing Video: A Shockwave<\/h3>\n\n

\u201cI bought myself a watch ring (…) from the Fossil brand.\u201d<\/em> These words mark the beginning of \u00c9lo\u00efse’s video as she unpacks the package. \u201cIt’s super cute,\u201d<\/em> she says upon discovering the jewelry. After trying the watch ring on her thumb, she finally decides to wear it on her index finger: \u201cOn the index, it’s super stylish,\u201d<\/em> she adds.<\/p>\n\n

Subtitled \u201cBeing able to tell the time with the middle finger = living for the cameras\u201d<\/strong>, the video has garnered 3.7M views on TikTok. A shockwave. 437 people have commented on it, and 147.1K have liked it. In the hours following this unboxing, the websites of Modalova<\/a> and Fossil, the manufacturer, saw their stocks of this model (gold color) run out. However, the jewelry remains available in silver and rose gold… for now. Indeed, 9123 internet users have added the post to their favorites, suggesting future mass purchases of the precious jewelry!<\/p>\n\n

@eloisedelhaye<\/a> being able to tell the time with the middle finger = living for the cameras #fyp<\/a> #watchring<\/a> #jewelry<\/a> \u266c Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey<\/a> <\/section> <\/blockquote>\r\n\n

Modalova Responds to \u00c9lo\u00efse Delhaye on TikTok<\/h2>\n\n

Victoria, Modalova’s CM, Collage Video<\/h3>\n\n

Taking advantage of the buzz created by \u00c9lo\u00efse Delhaye’s unboxing, Vicky, community manager at Modalova, responded to the influencer. Using the platform’s “collage” feature, she combined the two videos into one. We see Victoria, aka Vicky, going to the Modalova website and buying the famous watch ring. In “face cam,” she addresses the Lille native: \u201cI am easily convinced anyway. But here, \u00c9lo\u00efse, the ring is really incredible. Best find.\u201d<\/em> Riding the wave of the initial video, this collage reached 550.5K views and 35K likes. Again, 4943 people have saved the post to their favorites, intending to return to it later. Among the 50 comments, several say: \u201cI want it\u201d<\/em> and \u201cunboxing\u201d<\/em> in response to the CM who asked in the video if TikTok users wanted her to make an unboxing video in return.<\/p>\n\n

@modalova<\/a> #collage<\/a> with @Eloise Delhaye Thank you \u00c9lo\u00efse \ud83d\ude4f\ud83d\ude0d #watchring<\/a> #fyp<\/a> \u266c Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey<\/a> <\/section> <\/blockquote>\r\n\n

Vicky’s Unboxing Video<\/h3>\n\n

Victoria begins by presenting the beautiful jewelry box. On the very high-quality box, it reads “watch ring<\/em>” (which means “watch ring”). \u201cLook at the beauty of this ring!\u201d<\/em> exclaims the community manager. With 61.6K views and 6558 likes, the unboxing video of the order ignites the crowds. Again, 858 people save the post to their favorites. The comments show very strong community engagement:<\/p>\n\n