{"id":75095,"date":"2024-08-26T14:02:27","date_gmt":"2024-08-26T13:02:27","guid":{"rendered":"https:\/\/zine.modalova.com\/zine\/?p=75095"},"modified":"2024-08-27T15:53:26","modified_gmt":"2024-08-27T14:53:26","slug":"very-chic-very-demure-look-back-trend-flooding-tiktok","status":"publish","type":"post","link":"https:\/\/us.modalova.com\/zine\/very-chic-very-demure-look-back-trend-flooding-tiktok\/","title":{"rendered":"“Very Demure, Very Mindful”: A Look Back at the Trend Flooding TikTok"},"content":{"rendered":"\n

Are you demure<\/em>?<\/strong> To fit into this new trend flooding TikTok, you need to be very attentive to details, reserved, but also charming and modest.<\/p>\n\n\n\n

These are the main ingredients to fall into the trendy category of very chic, very demure<\/em> TikTokers.<\/p>\n\n\n\n

The novelty of this trend is that it brings a new perspective on how we approach elegance around the world.<\/strong> Being demure is visible, but it is also a way of living. It touches, in addition to clothing style, our way of speaking, behaving, and our relationships with others.<\/p>\n\n\n\n

To give you an example, think of Gwyneth Paltrow<\/strong> and her timeless chic style along with her self-assured and caring demeanor.<\/p>\n\n\n\n

How did this trend emerge and what does it reveal about our time? Let’s decode it in this article.<\/p>\n\n\n\n

What exactly is “Demure”?<\/h2>\n\n\n\n

The term demure<\/em> comes from a viral video (+40 million views)<\/strong> by Puerto Rican transgender makeup artist Jools Lebron<\/strong>, where she explains how to be demure<\/em>, respectful, and modest at work.<\/p>\n\n\n\n

The demure<\/em> style is characterized by very light makeup<\/strong>, or even none at all, clean and classic cuts in neutral colors<\/strong>, and an elegant and discreet attitude.<\/strong> In short, discreet chic at its peak. Does it remind you of the quiet luxury trend of 2023? That’s normal. Let’s be honest, the concept of demure<\/em> is quiet luxury<\/a> applied to everyday life.<\/p>\n\n\n\n

Fashion can be challenging to follow; indeed, the concept of demure<\/em> is completely opposite to the loud brat summer trend<\/a>, launched by the release of Charli XCX’s album, which took over social media with its lime green and bad girl attitudes.<\/p>\n\n\n\n

\n
@joolieannie<\/a>

#fyp<\/a> #demure<\/a> <\/p> \u266c original sound – Jools Lebron<\/a> <\/section> <\/blockquote>