{"id":77198,"date":"2024-09-23T14:01:14","date_gmt":"2024-09-23T13:01:14","guid":{"rendered":"https:\/\/zine.modalova.com\/zine\/?p=77198"},"modified":"2024-09-23T14:01:14","modified_gmt":"2024-09-23T13:01:14","slug":"fall-of-burberry","status":"publish","type":"post","link":"https:\/\/us.modalova.com\/zine\/fall-of-burberry\/","title":{"rendered":"The Fall of Burberry"},"content":{"rendered":"\n

It’s all going wrong for Burberry, the iconic British luxury brand!<\/strong> After a global decline in sales and its removal from the prestigious FTSE100 index, all eyes were on London Fashion Week to unveil the Spring-Summer 2025 collection. The suspense was palpable: would Burberry succeed in bouncing back or sink even further?<\/p>\n\n\n\n

Spoiler: even though the brand is going through a rough patch, it still has some major fans, like Zendaya<\/strong>, who wore one of the looks from the new collection at the National Theatre in London for the promotion of the film Dune 2. We’re here to tell you all about this free fall (but stylish) of the icon in its legendary tartan!<\/p>\n\n\n\n

Burberry: An Iconic British Brand!<\/h2>\n\n\n\n

Since its inception in 1856, (yes, the luxury house is no longer very young as it boasts 168 years under its belt!) Burberry<\/a> has established itself as an emblematic house of British luxury, globally recognized for its legendary trench coat and its beige tartan print with black, red, and white checks; it is the only English luxury brand and represents British elegance!<\/p>\n\n\n\n

The arrival of Daniel Lee<\/strong> as creative director in 2022, succeeding Riccardo Tisci, aimed to modernize the brand while retaining its DNA. His mission at Burberry? To reinterpret the house’s heritage while infusing a contemporary, even avant-garde spirit throughout the collections.<\/p>\n\n\n

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Zendaya in Burberry at London’s National Theatre last week<\/figcaption><\/figure>\n<\/div>\n\n\n

The Numbers Behind Burberry<\/h2>\n\n\n\n

To better understand Burberry’s situation and the brand’s future, it’s essential to look at a few figures:<\/p>\n\n\n\n