{"id":82978,"date":"2024-12-07T14:32:15","date_gmt":"2024-12-07T13:32:15","guid":{"rendered":"https:\/\/zine.modalova.com\/zine\/?p=82978"},"modified":"2024-12-07T14:32:15","modified_gmt":"2024-12-07T13:32:15","slug":"decoding-responsible-fashion-better-consumption","status":"publish","type":"post","link":"https:\/\/us.modalova.com\/zine\/decoding-responsible-fashion-better-consumption\/","title":{"rendered":"Decoding Responsible Fashion for Better Consumption"},"content":{"rendered":"\n

It is one of the most powerful industries in the world economically, but also one of the most devastating in ecological, environmental, human, and health terms. The fashion industry is starting to raise alarms<\/strong>, pushing people to question and educate themselves in order to take the path of responsible fashion<\/strong>.<\/p>\n\n\n\n

Fast Fashion: The Empire of Newness and Instantaneity at a Low Cost<\/h2>\n\n\n\n

We live in a society that is constantly racing for the latest novelty or innovation. This race touches all areas, especially one: fashion. The saying goes that fashion is just a perpetual restart<\/strong>, however, even though this is true, and it would be good to reuse our pieces, we notice a consumption that keeps increasing.<\/p>\n\n\n\n

This constant renewal and the trend changes as rapid as a blink of an eye<\/strong> is the creed of Fast Fashion. A devastating mode of consumption offering pieces that are on-trend and defying all prices! Charming on paper, its reality is starting to alarm us all. Indeed, although economically extremely virtuous, this industry wreaks ecological and human havoc<\/strong>.<\/p>\n\n\n\n

Its Idea: Surfing on Trends<\/h3>\n\n\n\n

With the influence of social networks nowadays, fashion quickly finds itself at the forefront. Many influencers, such as Camille Callen, with 1 million followers on her Instagram account @noholita, aim to present different looks and new pieces almost daily. These accounts, followed by millions of subscribers, thus encourage overconsumption of fashion<\/strong>, where we feel the necessity to constantly buy the latest pieces released, in order to be perceived as “fashionable”<\/strong>.<\/p>\n\n\n\n

Behaviors encouraged by the thousands of pieces that come out each month in Fast Fashion stores. This conception of fashion was set up by Zara’s creator, Amancio Ortega Gaona, in the 1970s.<\/p>\n\n\n\n

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The ravages of Fast Fashion. Source: Pinterest<\/figcaption><\/figure>\n<\/div>\n\n\n

Outpacing Creators<\/h3>\n\n\n\n

Ortega Gaona’s idea was to accurately target trends by producing as quickly as possible and offering more affordable prices. In summary: make “luxury” accessible to all.<\/p>\n\n\n\n

As a result, many designers have seen their models copied and sold at much more attractive prices by Fast Fashion brands. Many designers have turned to the justice system to defend their creations, in vain…<\/p>\n\n\n\n

This model is particularly appealing due to its costs<\/strong>. T-shirts for \u20ac3, pants for \u20ac10, and sales galore, even offering products at \u20ac0… An outrage that alarms many, yet still attracts countless buyers.<\/p>\n\n\n\n

Running Faster than Time<\/h3>\n\n\n\n

Stipulated in its name, this fashion plays on speed. Because yes, in the world of Fast Fashion, you must be quick<\/strong>, because the top you order today will already be out of style in 2 weeks.<\/p>\n\n\n\n

Even in-store, this spirit of change is present. At retailers like Zara, pieces change sections every week to give consumers the impression of a constant renewal<\/strong>. And above all, the idea that you must buy immediately, at the risk of seeing the piece slip away if you come back the next day… An art of manipulating consumers<\/strong>.<\/p>\n\n\n\n

The Reality of Fast Fashion<\/h3>\n\n\n\n

Of course, to constantly offer newness, compromises must be made. And for that, Fast Fashion has put aside its morals, ethics, and ecological commitment.<\/p>\n\n\n\n

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The backstage of Fast Fashion. Source: Pinterest<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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The other side of the decor. Source: Pinterest<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Awakening minds to a more responsible fashion. Source: Pinterest \/ Fashion Revolution<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

Unlike a designer who takes several months to create a \u20ac25 t-shirt from A to Z, brands like Shein<\/a> or Boohoo<\/a> from the same group, do it in 2 weeks, with a selling price of \u20ac5. And this can be explained by:<\/p>\n\n\n\n