{"id":83701,"date":"2024-12-19T14:35:05","date_gmt":"2024-12-19T13:35:05","guid":{"rendered":"https:\/\/zine.modalova.com\/zine\/?p=83701"},"modified":"2024-12-19T14:35:05","modified_gmt":"2024-12-19T13:35:05","slug":"parisian-style-rising-trend-instagram-real-creativity-or-just-copy-paste-breakdown","status":"publish","type":"post","link":"https:\/\/us.modalova.com\/zine\/parisian-style-rising-trend-instagram-real-creativity-or-just-copy-paste-breakdown\/","title":{"rendered":"The Parisian Style: A Rising Trend on Instagram. Real Creativity or Just Copy-Paste? A Breakdown!"},"content":{"rendered":"\n

They are taking over Instagram, with hashtags like #parisianstyle<\/strong>, #alafran\u00e7aise<\/strong>, #howtobeparisian<\/strong>, and #frenchstyle<\/strong> illuminating the Parisian style from feeds to stories, and through reels. This niche target attracts attention with its aesthetic, rapidly increasing follower counts. Let’s explore the trend!<\/p>\n\n\n\n

The New Face of Instagram: Less Spontaneity for More “Creativity”<\/h2>\n\n\n\n

Originally created to share photos of everyday life with spontaneity, Instagram has changed its content-sharing focus significantly over the past few years.<\/p>\n\n\n\n

With higher quality content<\/strong>, we now favor polished posts over spontaneity. Photos with perfect framing and lighting, well-crafted staging and edits, all set to trending music from around the world.<\/p>\n\n\n\n

By developing tools that promote creator profiles, Instagram has given the platform a new face.<\/p>\n\n\n\n

This new face has led to a more strategic and marketing-oriented approach from its users. From a simple photo-sharing platform, we have now transitioned into an extremely powerful tool to build a community and gain visibility<\/strong>, enabling users to derive financial benefits. And many have understood this and wish to seize the opportunity.<\/p>\n\n\n\n

Thus, content creators have started targeting niche subjects<\/strong>, such as van life, vegetarian recipes, pottery, or #parisianstyle. These themes allow them to create engaged communities, providing interesting reach and quickly fostering growth on their accounts. This is how accounts with fewer than 10k followers have skyrocketed to over 50k in just a few months by embracing the Parisian style.<\/p>\n\n\n\n

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\"Instagram
Parisian style, a mood with a carefully crafted aesthetic. Source: Insta @anneorion \/ @dani_elle_laz \/ @yevtopyer \/ @mailysroy_ \/ @claire_inette \/ @whatcheriewore \/ @morgan_guillon \/ @alifirova \/ @mariegilliot \/ @anouchkagauthier \/ @ivanagibson \/ @lise_frt<\/figcaption><\/figure>\n<\/div>\n\n\n
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But What About #howtobeparisian?<\/h2>\n\n\n\n

In 2014, Anne Berest (novelist), Caroline De Maigret (model), Audrey Diwan (writer), and Sophie Mas (film producer) released their book\/case study, How to be parisian, wherever you are<\/strong><\/em>. A deconstruction of the quintessential Parisian style<\/strong>, both in fashion and lifestyle. Indeed, the French woman, and more specifically the Parisian woman, inspires beyond all borders<\/strong>. She is idolized, always imagined as elegant, a woman of character, seductive, perched on her heels, with a beret tilted as she fetches her baguette from the baker…<\/p>\n\n\n\n

Two years later, Jeanne Damas, fashion influencer and writer, launched her own ready-to-wear brand. Rouje.<\/p>\n\n\n\n

A brand conceived as an ode to women and the Parisian spirit<\/a><\/strong>. Pieces with a vintage touch that embrace women’s bodies<\/strong> with sensuality, allowing their elegance to shine through. From perfectly cut jeans to floral dresses, she has won the hearts of true Parisians and those dreaming of living in the capital.<\/p>\n\n\n\n

And for the past few months, the Parisian style has been spreading on Instagram through carousels and reels!<\/p>\n\n\n\n

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\"Jeanne
Jeanne Damas, photographed in Parisian style, Rouje, in front of the booksellers along the Seine. Source: Instagram @jeannedamas<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"Coffee
A terrace, a coffee, a floral dress, the Parisian style as seen by Jeanne Damas. Source: Instagram @jeannedamas<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"Relaxing
Soaking up the sun elegantly in a Parisian garden. Source: Instagram @jeannedamas<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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What #ootd for a Parisian Style?<\/h2>\n\n\n\n

So, what outfit to wear to feel like a Parisian woman?<\/p>\n\n\n\n

As we scroll through the trend feed, we see an abundance of berets, silk dresses, hair bows, heels, cigarette pants, trench coats, small bags, and other gold jewelry… With notable touches from Chanel<\/a>, Jacquemus<\/a>, Louis Vuitton<\/a>, Dior<\/a>…<\/p>\n\n\n\n

The Parisian style is illustrated by wearing refined and elegant pieces<\/strong> throughout the day, with beautiful brands to add flair to the outfit. All sprinkled with a bit of vintage<\/strong>, and let\u2019s face it, a touch of clich\u00e9, reminiscent of the series Emily In Paris<\/em>…<\/p>\n\n\n\n

With a well-defined aesthetic, many brands are eager to collaborate with these profiles to showcase their products. From hair accessory brands to dresses, hotels, or even flower bouquets.<\/p>\n\n\n\n

The Parisian Style: More Than Just an Outfit, a True #mood<\/h2>\n\n\n\n

Brasserie tables, coffee stains on a newspaper, and crumbs from croissants scattered around a Chanel bag… Beyond a simple fashion style, the Parisian style is primarily a global mood, the #parisianlifestyle<\/strong>.<\/p>\n\n\n\n

A carefully crafted aesthetic based on different criteria, namely:<\/p>\n\n\n\n