{"id":85769,"date":"2025-01-16T14:32:09","date_gmt":"2025-01-16T13:32:09","guid":{"rendered":"https:\/\/zine.modalova.com\/zine\/?p=85769"},"modified":"2025-01-16T14:32:09","modified_gmt":"2025-01-16T13:32:09","slug":"zara-vs-shein-challenge-fast-fashion-vs-ultra-fashion","status":"publish","type":"post","link":"https:\/\/us.modalova.com\/zine\/zara-vs-shein-challenge-fast-fashion-vs-ultra-fashion\/","title":{"rendered":"The Zara vs Shein Challenge: Fast Fashion vs Ultra Fashion"},"content":{"rendered":"\n

You surely haven\u2019t missed the videos “Zara versus Shein Challenge”<\/strong> that are popping up by the millions on TikTok<\/strong>.<\/p>\n\n\n\n

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Influencers film themselves with two similar outfits, one from Zara and the other from Shein. The goal of these videos? To promote the Chinese giant that offers the same pieces as its competitor for nearly three times less.<\/p>\n\n\n\n

The hashtags #zaravsshein<\/strong> and #zaradupes<\/strong> have been seen 57.8M<\/strong> and 105.8M<\/strong> times. These figures speak volumes about the importance of the Zara versus Shein challenge on TikTok. We break down this fashion phenomenon<\/strong> of fast fashion<\/strong> versus ultra fashion<\/strong> that is generating a lot of buzz.<\/p>\n\n\n\n

How does the Zara versus Shein challenge encourage consumption of ultra fashion?<\/h2>\n\n\n\n

Some influencers have specialized in Zara versus Shein challenge videos. Of course, with unbeatable prices<\/strong> (15 euros for a dress or 5 euros for a t-shirt), Shein is always the big winner. The Zara versus Shein challenge encourages followers of these accounts to shop on Shein in two ways: the Shein Haul videos<\/strong> where young girls film themselves showing their purchases from Shein and comparisons of similar outfits from Zara and Shein, or influencers like Awilda who compare the two brands by highlighting Shein’s much more affordable prices.
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\nhttps:\/\/www.tiktok.com\/@iam.awilda\/video\/7056905347272936750?is_copy_url=1&is_from_webapp=v1&refer=embed&referer_url=https%3A%2F%2Fwww.ladn.eu%2F&referer_video_id=7058350852699933999\n<\/div><\/figure>\n\n\n\n

Why does consuming Shein pose a problem?<\/h2>\n\n\n\n

Because Shein is not fast fashion, but ultra fashion.<\/p>\n\n\n\n

This is no longer news, ultra fashion is a harmful industry for the<\/strong> planet<\/strong>. While many brands are going green<\/a> by developing a more responsible<\/strong> approach, Shein is following the opposite trend.<\/p>\n\n\n\n

Thousands of new pieces are produced every day. Shein uses this as a selling point, proudly showcasing it on its app.<\/p>\n\n\n\n

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#Sheinstolemydesign: Plagiarism in the world of ultra Fashion<\/h2>\n\n\n\n

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The #zaravsshein challenge on TikTok has uncovered thousands of pieces that Shein is said to have copied from Zara’s designs.<\/em><\/strong><\/p>\n\n\n\n

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The hashtag #sheinstolemydesign<\/strong> has 6.4 million views on TikTok. The Chinese e-commerce giant is accused of plagiarizing<\/strong> major fast fashion brands like Zara and smaller designers.<\/p>\n\n\n\n

What do these creators<\/strong> say? They are trying to draw consumers’ attention, as TikToker DevsDoodlesCo discovered that two of her designs had been copied<\/strong> by Shein and shared a video asking her community to boycott the Chinese brand<\/strong>.<\/p>\n\n\n\n

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@devsdoodlesco<\/a>

Stop supporting @SHEIN they consistently steal from small designers & businesses #sheinstolemydesign<\/a> #fyp<\/a> #PepsiApplePieChallenge<\/a><\/p> \u266c Sunset Lover – Petit Biscuit<\/a> <\/section> <\/blockquote>