{"id":93660,"date":"2025-04-07T14:02:28","date_gmt":"2025-04-07T13:02:28","guid":{"rendered":"https:\/\/zine.modalova.com\/zine\/?p=93660"},"modified":"2025-04-07T14:02:28","modified_gmt":"2025-04-07T13:02:28","slug":"paris-hilton-makes-her-grand-return-her-new-perfume-iconic","status":"publish","type":"post","link":"https:\/\/us.modalova.com\/zine\/paris-hilton-makes-her-grand-return-her-new-perfume-iconic\/","title":{"rendered":"Paris Hilton makes her grand return with her new perfume “Iconic”"},"content":{"rendered":"\n

\u201cOne day, I am going to have my own perfume.\u201d<\/strong> A dream come true again for Paris Hilton<\/strong>, who is launching her new fragrance this month: Iconic<\/strong>.<\/p>\n\n\n\n

Available since April 2 on the website parishiltonfragrances.com, this fragrance is already the star’s 30th.<\/p>\n\n\n\n

Icon of the 2000s, Paris Hilton has never really left the spotlight. A reality TV star before it was a trend, DJ, businesswoman, and the original it-girl, she continues today, at 44, to pursue one of her great passions: creating perfumes.<\/p>\n\n\n\n

Fashion fans might remember her appearance at the Mugler<\/strong> show during Paris Fashion Week Spring 2024 \u2014 a nod to her ever-present influence.<\/p>\n\n\n\n

With Iconic<\/strong>, she pays tribute to her Y2K heritage, more trendy than ever, both on TikTok and on the runways.<\/p>\n\n\n\n

A fragrance as a nod to the golden age of the 2000s<\/h2>\n\n\n\n

With this eau de parfum, Paris Hilton wanted to reaffirm her girly style and longevity.<\/p>\n\n\n\n

Iconic<\/strong> embodies everything we loved about Paris in the 2000s: bling, boldness, and unapologetic self-confidence, all in an ultra-feminine bottle \u2014 and pink, of course!<\/p>\n\n\n\n

This eau de parfum Iconic<\/strong> offers, according to the star: “A luminous blend of succulent fruits and radiant flowers wrapped in the sensual warmth of sandalwood and amber. This fragrance captures the essence of an icon: confident, timeless, and pure glamour.”<\/em><\/p>\n\n\n\n

In terms of notes, Iconic<\/strong> opens with a fruity accord of peach and red apple, followed by a floral mix of jasmine and lily of the valley, with a touch of amberwood and musk.<\/p>\n\n\n\n

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A post shared by Paris Hilton (@parishilton)<\/a><\/p><\/div><\/blockquote>\n\n\n\n

The comeback of Paris Hilton!<\/h2>\n\n\n\n

I must admit, as a big fan of the 2000s aesthetic, I am thrilled to see that Paris Hilton has maintained her joy for life and her love for pink and kitsch.<\/strong><\/p>\n\n\n\n

Having become a mother of two children, Phenix and London, Paris Hilton has built an empire and developed as a true businesswoman, while keeping her over-the-top and bling-bling look that we adore.<\/p>\n\n\n\n

After walking in Paris Fashion Week<\/a> in 2024, witnessing her house burn during the wildfires in Los Angeles last January, and selling part of her 2000s wardrobe in collaboration with Vestiaire Collective for her organization 11:11 Media Impact, which protects minors from institutional abuse, Paris Hilton has never lost her dynamism.<\/p>\n\n\n\n

Creating fragrances remains undoubtedly one of her biggest passions: with her first perfume released in 2005 (20 years ago!), she still collaborates with Parlux Fragrances to offer her fans other scents reminiscent of the Y2K era.<\/p>\n\n\n\n

If her olfactory empire is so successful, with a profit of $3 billion, it\u2019s because the star has managed to appeal to a new generation<\/strong>, more mindful of mental health, more tolerant, and\u2026 still a bit nostalgic for the 2000s and its pop icons.<\/p>\n\n\n\n

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A post shared by Paris Hilton (@parishilton)<\/a><\/p><\/div><\/blockquote>\n\n\n\n

Why we love it?<\/strong><\/h2>\n\n\n\n

Because it smells like carefree days, the first flip phones, and improvised after-parties. Because it celebrates a free, fun, and a little too much femininity \u2014 just the right amount. And because after all, Paris is always a good idea.<\/strong><\/p>\n\n\n\n

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I’d like to take this opportunity to tell you about our latest writing project: The Glow Edit<\/a><\/em>, our new newsletter on fashion, lifestyle, and beauty, which you will surely enjoy! Subscribe and let us take you into our cozy and trendy universe.<\/p>\n<\/blockquote>\n\n\n\n

Moreover, in our latest special edition, we dive back into the 2000s<\/strong> and dissect our best Y2K fashion memories: Buffalos, rhinestones, Sims, MSN\u2026 it’s all there. A real journey through time, filled with humor, nostalgia, and pop analysis.<\/p>\n\n\n\n

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image credit: \u00a9Paris Hilton, parishiltonfragrances.com<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cOne day, I am going to have my own perfume.\u201d A dream come true again for Paris Hilton, who is launching her new fragrance this month: Iconic. Available since April 2 on the website parishiltonfragrances.com, this fragrance is already the […]<\/p>\n","protected":false},"author":5,"featured_media":93623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"eltdf_count_post_views_meta":382,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[817],"tags":[],"class_list":["post-93660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-us"],"_links":{"self":[{"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/93660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/comments?post=93660"}],"version-history":[{"count":0,"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/93660\/revisions"}],"wpml-translations":[{"id":93658,"lang":"en","href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/93658"},{"id":93612,"lang":"fr","href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/93612"},{"id":93664,"lang":"de","href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/93664"},{"id":93666,"lang":"it","href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/93666"},{"id":93662,"lang":"es","href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/posts\/93662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/media\/93623"}],"wp:attachment":[{"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/media?parent=93660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/categories?post=93660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/us.modalova.com\/zine\/wp-json\/wp\/v2\/tags?post=93660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}