{"id":93976,"date":"2025-04-12T14:33:02","date_gmt":"2025-04-12T13:33:02","guid":{"rendered":"https:\/\/zine.modalova.com\/zine\/?p=93976"},"modified":"2025-04-12T14:33:02","modified_gmt":"2025-04-12T13:33:02","slug":"eco-responsible-menswear-size-inclusive-where-do-we-stand","status":"publish","type":"post","link":"https:\/\/us.modalova.com\/zine\/eco-responsible-menswear-size-inclusive-where-do-we-stand\/","title":{"rendered":"Eco-responsible menswear, size-inclusive, where do we stand?"},"content":{"rendered":"\n

As eco-responsibility and inclusivity<\/strong> issues dominate current conversations about brands, we notice that the progress made primarily concerns women’s ready-to-wear<\/strong>. Eco-responsible and size-inclusive menswear seems to have taken a back seat, and the subject is starting to spark debates. An analysis of the current situation.<\/p>\n\n\n\n

Why is eco-responsible menswear less developed than womenswear?<\/h2>\n\n\n\n

Recently, the passage of the AGEC law, which mandates transparency on the environmental impact of clothing items<\/strong> through a QR code on clothing labels<\/a>, marked a new step in the transition currently taking place in the textile industry. Collections, materials, production, recycling… It is the entire lifecycle of a piece that is being rethought, and which must be revised<\/strong> for brands to endure and fit into the new guidelines of the industry.<\/p>\n\n\n\n

Why is the transition primarily happening in women’s ready-to-wear?<\/h3>\n\n\n\n

While the transition has been underway for several years, consumers and creators highlight a difficulty in finding eco-responsible menswear<\/strong> as easily as eco-designed women’s pieces.<\/p>\n\n\n\n

A testimony from Rachel Kibbe, founder of the advisory firm Circular Services Group, provides an explanation for the situation. In response to recent awakenings, brands have adjusted their models to align with the new values of their clientele<\/strong>. More specifically, those of women, who represent a higher revenue figure than men. By adopting a more eco-responsible image, brands encourage women to continue purchasing while being in line with their new conception of fashion.<\/p>\n\n\n\n

Is eco-responsible menswear feasible?<\/h3>\n\n\n\n

While brands seem to be turning their gaze away from eco-responsible menswear, it is, nevertheless, entirely feasible, and men’s relationship with fashion is already reflecting aligned consumption habits<\/strong>.<\/p>\n\n\n\n

Notably, men tend to gravitate towards a rather succinct wardrobe, featuring timeless and high-quality pieces that they can keep for years and avoid new purchases<\/strong>. Moreover, research shows men’s desire to invest in brands that help reduce their impact on the planet.<\/p>\n\n\n\n

Thus, to fully align with a model that reflects their values, the only missing piece of the puzzle is the transition of brands towards an appropriate model.<\/p>\n\n\n\n

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How to build an eco-responsible menswear wardrobe?<\/h2>\n\n\n\n

Although eco-responsible menswear brands are not yet widely developed, certain actions can help initiate a transition towards more thoughtful fashion<\/strong>.<\/p>\n\n\n\n

First step: declutter!<\/h3>\n\n\n\n

Choosing to move towards eco-responsible menswear implies adopting a new vision of fashion. <\/p>\n\n\n\n

Start by taking an inventory of your closets<\/strong> to determine what you have, what you wear, and what you no longer need. The Marie Kondo technique<\/a> can give you a helpful push! <\/p>\n\n\n\n

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Consider giving a second life to pieces leaving your wardrobe, through second-hand apps or donations to charities.<\/p>\n\n\n\n

Additionally, some haute couture houses offer a take-back service for their pieces<\/strong>, such as Gucci Vault,<\/a> which restores vintage items before reselling them.<\/p>\n\n\n\n

Eco-responsible menswear: between minimalism and capsule collections<\/h3>\n\n\n\n

This decluttering aims to purify your wardrobe to return to the essentials<\/strong>, or even to adopt minimalism. A trend that appeals, going straight to the point and now extending to skincare, with skinimalism<\/a>.<\/p>\n\n\n\n

To achieve this, we recommend building your wardrobe around seasonal capsule collections<\/strong>. This means selecting a few pieces that can mix and match to create different looks.<\/p>\n\n\n\n

To align yourself with an eco-responsible menswear model, we advise choosing:<\/p>\n\n\n\n