5 Tips to Master the Wet Look and Extend Summer

This publication is also available in: Français English (UK) Deutsch Italiano Español

Have you envied the Wet Look of models on the runways? But when it comes to recreating it at home, the result sometimes looks more like oily hair than the elegance of a mermaid emerging from the water. Stop right there: mastering the wet look is no small feat. Yet, it is the quintessential sun-kissed style, the one that extends summer right into fall. Shiny without being greasy, sophisticated while remaining fresh and modern, it can be worn just as well at the office as it can for an evening out.

With the right products, a bit of technique, and some pro tips, you can transform this style into a true beauty asset. Ready to shine like after a dip in the ocean, but without sand in your hair? Follow the guide: here are 5 simple and effective tips to achieve the wet look without any missteps.

1. Prepare Your Hair Deeply

The first step, even before thinking about the outcome of your wet look, is preparation. And preparation means care.

So, hop into the shower for a good shampoo and mask, then we move on to my favorite step: rinsing with apple cider vinegar. The smell isn’t amazing, but it’s worth trying to bring shine and strength to your hair. Finish with the gentlest leave-in conditioner possible to continue protecting and nourishing your hair as it dries.

2. Choose the Right Products

It’s impossible to achieve a perfect wet look without using the right products…that suit your hair. Make sure to research according to your hair type, needs, and length. You’ve understood: the choice of products is crucial depending on the nature of your hair.

• Fine or Straight Hair:

Opt for a lightweight gel that has a strong styling power, providing volume and shine without a crunchy effect.

• Wavy or Curly Hair:

Start with an anti-frizz serum or a nourishing leave-in, then add a touch of gel to gently set everything in place.

3. Apply and Shape with Precision

Alright, the interesting work begins! Your hair is clean, slightly damp, and it’s time to take action!

For this hairstyle that doesn’t allow for a single hair to be out of place, I recommend using a brow brush to “stick” down any rebellious hairs that might tend to escape.

Start by generously distributing the gel (or the gel + oil mixture) from roots to tips. It’s this mixture that you will apply to your head that will give the wet effect.

You are, of course, free to choose the hairstyle you wish. Just know that it is recommended to style your hair back to keep your face clear. It would be a shame to end up with a big wet strand in front of your eyes.

Always style back, using an appropriate brush: a bristle brush, like a boar bristle type, for a smooth and impeccable finish, especially if you adopt the short bob. If, on the contrary, you like to play with a slightly more deconstructed effect, opt for a wide-tooth comb which will be less precise than a brush.

4. Extend Shine with Finishing Touches

The gel is the main product for the wet look, but it isn’t enough to provide the “wet” touch in the long term. To prolong the shine, think about:

• A humidity-resistant spray, especially in summer when it’s hot or when you’re dancing the night away.
• A shine spray to add gloss to the lengths.
• A shiny hairspray to control rebellious strands.

5. Maintain and Extend the Style Effectively

Good news: with a few clever gestures, your wet look can last much longer than just one evening, even though generally, we should avoid sleeping with gel in our hair.

• However, if you want to get your hair used to the wet look, consider changing your pillowcase to one made of satin or silk. Silk is a smooth material that grips less than cotton. It will reduce friction during the night and prevent frizz upon waking.
• Always have a shine spray or a lightweight gel when you’re out, allowing you to regain glow in two seconds between appointments.
• Once your wet look is in place, do not touch your hair…even if it’s tempting, and resist the urge to constantly restyle.

Featured image: Kim Kardashian, © Getty Images