AMI Paris Beach: Summer Has Finally Arrived at Galeries Lafayette!
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Bella Hadid, Kendall Jenner, and Hailey Bieber are in Capri, Los Angeles, or Ibiza… and are you dreaming of flying away too? I suggest you go on vacation… to Paris! More precisely to the AMI Paris beach at Galeries Lafayette. And no, I’m not talking about the Seine, which will be taken over by Olympic athletes. What I’m proposing is much more enjoyable: the AMI Paris beach is a fashion space, pop-up stores in the store, and a rooftop setup at Galeries Lafayette Hausmann.
Anticipated with excitement, the opening of the AMI Paris beach brings a breath of fresh air right in the heart of Paris. Let me take you on a little tour of the trendiest beach of the summer!
The AMI Paris Beach: A Stylish Stroll at Galeries Lafayette
AMI offers you a true odyssey that starts all the way down at the windows and takes you to the rooftop through a journey in the store.
Does it remind you of a vacation treasure hunt? That’s the goal! And at the end, we get a real fashion treasure in a limited collection that you can find in the three pop-up stores set up within the Galeries.
Once you reach the rooftop, let yourself be carried away by the recreational space created by AMI with a structure that reflects the brand (a perfectly Instagrammable spot to take your photos) and, of course, the incredible 360-degree view overlooking the City of Lights.
The Parisian brand draws inspiration for its concept from the famous beaches and cabins of Deauville, inviting tourists to stroll along the ami promenade. You can stop for a moment to enjoy an ice cream, sip on a cocktail, and why not, a crêpe reimagined by chef Julien Sebbag to pay homage to French culinary heritage.
The Summer Capsule to Discover at AMI Paris Beach
What will you find in this AMI summer capsule? A unisex ready-to-wear wardrobe and, above all, a tricolor design that features the blue, white, and red colors of the French flag made up of short-sleeved T-shirts, K-way jackets, hoodies, a cap, and bucket hats. In short, all the summer basics.
For accessories, you’ll find everything you need for the beach with tote bags, beach towels, water bottles, and a deck of cards… all adorned with the AMI heart symbol.
We save the best accessory for last: absolutely essential, trust me, I come from the south of France… The AMI pétanque set!
If you don’t know how to play, now is the perfect time to learn with the most stylish pétanque balls in France.
Are you on vacation far from Paris? Find the iconic pieces AMI on modalova to make Parisian chic come alive wherever you go!