Paris Hilton makes her grand return with her new perfume “Iconic”
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“One day, I am going to have my own perfume.” A dream come true again for Paris Hilton, who is launching her new fragrance this month: Iconic.
Available since April 2 on the website parishiltonfragrances.com, this fragrance is already the star’s 30th.
Icon of the 2000s, Paris Hilton has never really left the spotlight. A reality TV star before it was a trend, DJ, businesswoman, and the original it-girl, she continues today, at 44, to pursue one of her great passions: creating perfumes.
Fashion fans might remember her appearance at the Mugler show during Paris Fashion Week Spring 2024 — a nod to her ever-present influence.
With Iconic, she pays tribute to her Y2K heritage, more trendy than ever, both on TikTok and on the runways.
A fragrance as a nod to the golden age of the 2000s
With this eau de parfum, Paris Hilton wanted to reaffirm her girly style and longevity.
Iconic embodies everything we loved about Paris in the 2000s: bling, boldness, and unapologetic self-confidence, all in an ultra-feminine bottle — and pink, of course!
This eau de parfum Iconic offers, according to the star: “A luminous blend of succulent fruits and radiant flowers wrapped in the sensual warmth of sandalwood and amber. This fragrance captures the essence of an icon: confident, timeless, and pure glamour.”
In terms of notes, Iconic opens with a fruity accord of peach and red apple, followed by a floral mix of jasmine and lily of the valley, with a touch of amberwood and musk.
The comeback of Paris Hilton!
I must admit, as a big fan of the 2000s aesthetic, I am thrilled to see that Paris Hilton has maintained her joy for life and her love for pink and kitsch.
Having become a mother of two children, Phenix and London, Paris Hilton has built an empire and developed as a true businesswoman, while keeping her over-the-top and bling-bling look that we adore.
After walking in Paris Fashion Week in 2024, witnessing her house burn during the wildfires in Los Angeles last January, and selling part of her 2000s wardrobe in collaboration with Vestiaire Collective for her organization 11:11 Media Impact, which protects minors from institutional abuse, Paris Hilton has never lost her dynamism.
Creating fragrances remains undoubtedly one of her biggest passions: with her first perfume released in 2005 (20 years ago!), she still collaborates with Parlux Fragrances to offer her fans other scents reminiscent of the Y2K era.
If her olfactory empire is so successful, with a profit of $3 billion, it’s because the star has managed to appeal to a new generation, more mindful of mental health, more tolerant, and… still a bit nostalgic for the 2000s and its pop icons.
Why we love it?
Because it smells like carefree days, the first flip phones, and improvised after-parties. Because it celebrates a free, fun, and a little too much femininity — just the right amount. And because after all, Paris is always a good idea.
I’d like to take this opportunity to tell you about our latest writing project: The Glow Edit, our new newsletter on fashion, lifestyle, and beauty, which you will surely enjoy! Subscribe and let us take you into our cozy and trendy universe.
Moreover, in our latest special edition, we dive back into the 2000s and dissect our best Y2K fashion memories: Buffalos, rhinestones, Sims, MSN… it’s all there. A real journey through time, filled with humor, nostalgia, and pop analysis.
image credit: ©Paris Hilton, parishiltonfragrances.com
