Butter Yellow: How to Adopt the Trendy Color of Summer?
This publication is also available in: 
Français 
English (UK) 
Deutsch 
Italiano 
Español
If quiet luxury had a color, it would undoubtedly be this one. Soft, bright, refined, the shade Butter Yellow is set to become the must-have hue of summer 2025. Juliette Binoche even showcased a total butter yellow look at the Cannes Film Festival this year, so you can’t go wrong with this trend! Straddling the line between pastel and lemon cream, this delicate yellow is infusing wardrobes, the most cutting-edge Instagram accounts, and even makeup palettes. How can you adopt it without a false note? Here are our tips to seamlessly incorporate this subtle shade into your wardrobe and beauty kit, with style and simplicity.
A Color That Feels Good
Butter Yellow is anything but a garish yellow. It’s a solar yet calming shade that evokes, as its name suggests, soft butter, comfort, tenderness, sunshine… in short, everything we crave in spring. What’s fantastic about this color is that it offers a softer alternative to the pop colors that marked previous seasons. It provides a sense of warmth without aggression, a simple elegance that is almost vintage depending on the hue.
Already spotted on the runways of Chloé, Jacquemus, and Max Mara, the trend is now confirmed by ready-to-wear brands, influencers, and especially… celebrities at the Cannes Film Festival who have made butter yellow the color of summer.
How to Wear Butter Yellow Without Mistakes?
In a Minimalist Total Look
The secret to adopting this color? Play the monochrome card like Juliette Binoche (I know, I’m repeating myself, but I love this look). A wide-leg pants set and a lightweight linen shirt or breathable Butter Yellow fabric embodies the serenity and happiness we want to feel on beautiful days. Pair it with understated accessories; I recommend turning to white or very light shades: nude sandals, a wicker basket, tortoiseshell sunglasses. Think of the Italian Riviera, the Bella Vita Italienne. In short, butter yellow is creamy and sensual, it’s time to channel Monica Bellucci on vacation.
In Subtle Touches
If you’re not ready to dress entirely in yellow, even though with this soft shade, it’s possible, start gently: a light top, a flowy skirt, or even a simple handbag is enough to modernize a look while maintaining a degree of discretion. This shade pairs particularly well with off-white, beige, or even raw denim for a more modern look. A Butter Yellow t-shirt under a cream jacket: an easy and always effective combo.
In Evening Version
Butter Yellow isn’t just for brunches on the terrace, the red carpet, or the Sunday morning market in Provence. In a satin or silk chiffon version, it becomes a strikingly chic option for a cocktail dress, especially when paired with gold jewelry or silver heels. The key? Rely on noble materials to bring out the subtlety of the shade.
For jewelry, choose gold, which will complement the hue better than silver, which is too cold to highlight this shade.
Butter Yellow in Beauty: A Fresh and Playful Trend
This trend extends well beyond the realm of fashion. In the beauty universe as well, Butter Yellow is gaining popularity. Here’s how to incorporate it seamlessly.
On the Nails
The butter yellow manicure is already omnipresent on TikTok and Pinterest, worn both short and square, as well as in the “glazed donut” version. This soft yellow flatters all skin tones, from fair to the darkest.
In Makeup
For a bolder look: the pale yellow eyeshadow. Applied as a very light halo or as a touch in the inner corner of the eye, it instantly brightens the gaze. For a more graphic result, dare to try pastel yellow eyeliner. Balance it with a nude complexion and a rosy lip balm for a modern and fresh effect.
In Skincare
Even in our bathrooms, Butter Yellow is making its presence felt through the packaging of emerging brands that focus on reassuring and natural colors. Creams, masks, and lotions are adorned with milky shades with yellow accents to evoke the idea of comfort, gentle care, and a return to essentials.
Why Do We Love It So Much?
Butter Yellow embodies the slow life, countryside charm, and sensuality. It’s an easygoing color, flattering for all skin tones, and particularly photogenic. It captures light, evokes warmth, honey, and vacation memories.
You’ve understood, Butter Yellow is much more than just a color: it’s a vibe, a way to approach the season with optimism and gentleness. Whether you adopt it as a statement piece, a subtle detail, or a beauty touch, it will instantly bring freshness to your summer looks.
So, are you ready to succumb to the charm of butter yellow?
Cover image: ©unsplash
