Dressing for the Beach Like You’re in the Front Row

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For a long time relegated to the background of style concerns, the beachwear wardrobe is experiencing a major revival. The beach is no longer just a backdrop for relaxation or a space disconnected from fashion. It becomes a runway, an open-air stage where a mastered aesthetic now expresses itself. Here, we do not undress; we compose. The sea becomes a mirror of a constructed style, an assertive look as studied as that of a front row at a fashion show.

The swimsuit, the central piece of a stylish duo

Taking center stage this season, the swimsuit is no longer a secondary accessory. It becomes a style manifesto, a sculpted silhouette, the focal point of a look. The black one-piece with thin straps asserts itself as a timeless classic, while the bikini plays with asymmetries, unexpected ties, and technical textures. The designs by Jacquemus, Isabel Marant, or Louisa Ballou flirt with haute couture, far from standardized beach models.

But this stylistic rise is not limited to women’s wardrobes. The men’s swimsuit follows the same dynamic. Muted colors, subtle prints, tailored cuts: at JOTT, it becomes a signature piece of modern and discreet elegance. Designed to adapt to all body types, it embodies the perfect balance between urban flair and summer relaxation.

What if the ideal beach duo was not in uniformity but in a finely contrasted agreement? The combination of an ultra-structured black one-piece with mid-rise men’s swim shorts creates a subtle visual harmony, almost graphic. A stylish couple without excess, but never mundane.

Finally, borrowing an element from the men’s wardrobe – a white cotton shirt, a vintage cap, or even a loose bermuda shorts tied at the waist – can bring that studied nonchalance that transforms a simple beach outfit into a fashion statement.

The art of layering: sarongs, shirts, beach dresses

The beach layering is anything but random. It is a delicate art, made of material play, light superpositions, and controlled volumes. Gone are the simple sarongs tied hastily: we opt for studied draping that evokes the Mediterranean elegance of a cruise show.

The oversized shirt, white or striped, becomes a cape, jacket, or dress depending on the fold or knot chosen. The kaftan comes in printed silk or natural linen, slightly belted. As for crochet dresses, they subtly reveal the swimsuit underneath while creating relief.

Each piece plays with light, fluidity, and movement. Walking on the sand becomes choreography; the garment follows the body without ever constraining it. It is in this controlled lightness that the sophistication of the new generation of beachwear resides.

Accessories: the true playground of the initiated

If there is one area where the virtuosity of the initiated is expressed, it is that of accessories. More than mere complements, they are the instruments of character for the contemporary beach look. The maxi woven basket with leather handles asserts itself as the new handbag. The 70s style sunglasses frame the gaze with audacity. The scarf, whether tied around the head, waist, or neck, introduces a deliciously assertive retro chic touch.

On the jewelry side, volumes are softened: pearly beads, fine gold chains, discreet bangles on the wrists. They catch the daylight without ever stealing the spotlight. On the feet, sandals become ultra-minimalist: thin straps, natural leather, sometimes adorned with a metallic detail.

The accessory becomes a language. It sets the tone – baroque, minimalist, bohemian, arty – for a silhouette carefully thought out in every detail.

Sun beauty: summer hairstyles and makeup

At the beach as well, the face is put on display. But far from excess or artifice, it is freshness that dominates. The low bun, smoothed with a comb and secured with a scarf, evokes the elegance of a Dior cruise show. The lengths left free adopt a “wet” effect, ideal for a contemporary mermaid look. Some summer cuts – natural, airy, easy to live with – become obvious choices by the sea, with those hairstyles that style themselves, perfect for the beach and days without excessive effort.

On the makeup side, the idea is to enhance without concealing: a glowy complexion worked with moderation, a touch of rosy blush in a halo, a coral or peach lip, slightly glossy. Waterproof mascara lengthens the gaze without weighing it down. The overall look is controlled, radiant, ready to capture the interplay of shadows from the setting sun.

Summer beauty is rooted in an art of detail, in that elegance that does not seek attention but commands respect.

What if beach style met the city?

One of the strongest trends in recent seasons lies in the transposition of beachwear into an urban context. And it is undoubtedly here that its new power resides: in its ability to transform.

The one-piece swimsuit becomes a bodysuit when paired with a fluid midi skirt or high-waisted pants. The beach dress is structured with a leather belt, and sandals slip under a shirt dress or a short suit. The accessories maintain their evocative power: baskets turned into city bags, oversized sunglasses adopted from the morning.

In this spirit of versatility, JOTT imposes its vision with precision. The light down jackets, emblematic of the brand, offer the perfect layer for summer evenings. They slip on effortlessly, without breaking the silhouette or betraying the style. A discreet yet effective elegance, designed to accompany days with ever-changing looks.