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The iconic surf brand Rip Curl arrives at Modalova!

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Amateur and amateur of sliding sports, we have good news for you: the sliding brand Rip Curl is coming to Modalova! For over 30 years, the brand that champions The Search has been supporting athletes in search of adventures. Between equipment for practice and ready-to-wear pieces, the Australian brand is, above all, a state of mind nourished by freedom that is lived every day. Discover our selection!

What is the The Search movement of the Rip Curl sliding brand?

Founded on the Australian coast in 1969, the sliding brand Rip Curl quickly became an emblem for surfers and other spirits influenced by the vibe of the 70s and the revolutionary spirit of Flower Power. Initially working on surfboards, then wetsuits, the company quickly grew, moving from a workshop in a garage to locations around the world, now covering several facets of sliding sports, including reef, slope, and ramp.

As the epicenter of sliding culture, Rip Curl has become not just a brand, but a solid community, gathering enthusiasts in search of sensations. Distinguishing itself from others on this point, the Rip Curl sliding brand has been able to accompany the evolution of the philosophy and practice of surfing during the turning point of the 70s to the 90s.

Quickly, its creators wanted to clearly define the brand’s DNA, which reflected a vision of adventure, a joy in practice, a spirit of exploration, as well as a good, festive atmosphere. This is how the movement The Search was born.

Through competitions and pro circuits, discovering new profiles, a new vision of practice, and creating collections, The Search is the primary inspiration of the Rip Curl universe.

What sports practices does Rip Curl target?

Over the years, the Rip Curl sliding brand has expanded its manufacturing spectrum to include other sports practices. The Australian brand offers equipment designed to seek out the best reefs, but also to push boundaries on slopes and ramps, always with a spirit of adventure.

Recognized for the quality of its pieces and its constant innovation, the Rip Curl sliding brand offers pieces designed for both practice and everyday life.

Rip Curl is, above all, a state of mind and lifestyle.

Which pieces of the Rip Curl sliding brand are highlighted on Modalova?

Discover a set of Rip Curl pieces on Modalova to reflect your vision of life and sport, both in your practice and in daily life.

For your practice

Live the Rip Curl spirit in your daily life

Photos: Rip Curl and Pinterest

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