The Jelly Firkin: the gelatinous version of the most coveted bag
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Combining couture spirit, Y2K aesthetics, and practicality, the jelly Firkin bag has quickly become the most coveted bag of the summer. A star on social media, its silhouette is a copy-paste of the iconic Hermès bag, fitting perfectly into the observed trend of the return of gelatinous pieces. Reviving the popularity of transparent bags, this accessory is set to become the must-have for our beach outings, and more. Discover the new summer dupe!
The jelly bag as the it-piece of our summer?
After witnessing the return of jelly shoes in spring, particularly the Chloé mules that caused a fashion tsunami, gelatinous and transparent materials continue to reinvest our wardrobes this summer by now tackling leather goods. Yes, the Polly Pocket aesthetic is not done yet!
While the plastic effect had already begun to impose itself last year, with handbags resembling shopping bags, this year, the creative direction aims to be different.
For this season, we keep the original and playful note of the material, but the cuts aim to be more refined to break the somewhat kitsch aspect associated with it. This is done either by copying iconic pieces, like the jelly Firkin, or by adopting a minimalist spirit, or even by reviving vintage pieces.
Worn at any time of the day, the jelly bag thus presents itself as a summer essential, versatile, and making practicality elegant.
The transparent bag: a reflection of our personality, between fashion and practicality
After the trend of the pickpocket bag (aka a bag worn wide open or with a trompe-l’œil opening), this summer, we continue to unveil the contents of our bags to passersby with the transparency of the jelly bag.
Containing an accumulation of daily essentials – thrown inside in a hurry – or presenting itself as a small art gallery with curated objects, this handbag is, more than ever, a continuation of our personality and identity.
In addition to being trendy in shape, its contents can make it even more fashionable! Whether revealing our summer reading from the book club or a few crocheted granny squares to immerse ourselves in an analog lifestyle… The jelly bag is a little sanctuary that belongs to us but teases the curious gazes of people we encounter on our way.
If the fully transparent version is a bit too revealing for you, some brands offer middle-ground options, with bags that have external plastic pouches to reveal only a few secrets.
Furthermore, if plastic/gummy materials don’t fully win you over, you can always look towards mesh versions!
Another plus: in addition to being fashionable, the jelly bag is practical for quickly finding your belongings – and combining these two qualities explains its success.
The jelly Firkin, for a couture spirit even by the water
With its status as an iconic piece, the famous bag adopted by Jane Birkin has inspired a jelly bag version, more suited for summer. Taking the cut of the Hermès handbag quite openly (even to the wordplay in its name), this model, sold on social media e-shops, is experiencing immense success on these platforms.
Revealing itself in the classic Hermès bag format, but also in a baguette version and an intermediate one, the jelly Firkin presents itself as the versatile piece of the season, suitable for both the city and the beach.
Because yes, beyond its playful visual, and more affordable price, the gelatinous material of this dupe allows it to accompany us on the sand or face a few drops of saltwater without flinching!
Moreover, the various available colors and the possibility of adding charms make the piece more aligned than ever with current trends.
Which other jelly bags to fall for?
If the jelly Firkin isn’t to your taste, some slightly more refined pieces may pique your curiosity. We’re particularly thinking of tote bags and other transparent plastic baskets. The epitome of minimalism, they will allow you to adopt the trend with sobriety.
For a more retro touch, we think of mesh plastic vegetable baskets, which are making a remarkable comeback! Practical for slipping a few beach accessories inside, they display a relaxed, colorful, and playful spirit that can also suit the city. Brands like Fendi or Vivienne Westwood have even taken them as muses in recent years.
Increasingly present in stores, the Firkin handbag and other jelly bag models are set to become the essentials of our summer!
Photos: Pinterest, Cover: Firkin.world
